If we say that in 2004, China’s cross-border e-commerce welcomed a group of pioneers, and 10 years is a cycle, in 2015, China’s cross-border e-commerce has entered a period of comprehensive development. In 2015, the overall environment of cross-border e-commerce has already had many mature platform-based cross-border e-commerce companies, including Dunhuang.com, Alibaba International Station, and the global “AliExpress”. Independent cross-border B2C websites have also developed rapidly, and a large amount of capital inflow has accelerated the market integration with cross-border e-commerce. The most typical example in 2015 was the official listing of Shenzhen cross-border e-commerce company Aoji E-commerce on China’s New Third Board. Founded in 2010, Shenzhen Aoji E-commerce focuses on foreign trade B2C e-commerce operations, and the website is currently dominated by German. Unlike other cross-border e-commerce platforms, Aoji’s core advantage lies in the market strategy of small languages, which is currently developing rapidly.
In terms of infrastructure, after several years of development, China’s cross-border e-commerce has formed a complete industrial ecological chain including payment, logistics, online credit financing, and third-party training services. From the perspective of national policies, cross-border e-commerce has always been a field that the Chinese government strongly supports. In May 2015, the State Council issued the “Opinions on Vigorously Developing E-commerce and Accelerating the Cultivation of New Economic Driving Forces” and “Several Opinions on Accelerating the Cultivation of New Competitive Advantages in Foreign Trade”, both of which made important arrangements for cross-border e-commerce. Cross-border e-commerce is the “new favorite” of national policy support in 2015.
The core factor that really made cross-border e-commerce the biggest focus of Chinese society in 2015 was that the traditional manufacturing industry encountered an unprecedented deep crisis. From the import and export data released by China Customs in May 2015, cross-border e-commerce, as the most operational foreign trade export blue ocean method, has become a market hotspot. The popularity of cross-border e-commerce also reflects the decline of traditional foreign trade to a certain extent.