The establishment of the comprehensive cross-border e-commerce platform “Dunhuang.com” is a milestone in the development of China’s cross-border e-commerce. It is precisely because of Dunhuang.com’s pioneering innovation and preaching-style education that many Chinese export manufacturing business owners have devoted themselves to cross-border e-commerce.
1. English-speaking countries are the main ones, and there is huge room for development in multilingual countries.
At the beginning of its establishment, the main market for China’s cross-border e-commerce foreign trade was in the United States, but as the US market gradually saturated, competition became increasingly fierce, and the profit advantage of cross-border e-commerce was sharply reduced. The development potential of multilingual emerging markets is becoming greater and greater. Mainstream cross-border e-commerce markets such as Europe and the United States do not have as much potential as emerging markets and multilingual countries in terms of market saturation or development potential. Emerging markets have always had a strong demand for China’s cheap and good products, and there are many strong long-tail market demands. For example, Russia has a very strong online retail purchasing demand for daily necessities in Zhejiang, China.
2. “M Plan” on the mobile side.
The biggest highlight of cross-border e-commerce on the mobile side in recent years is the Wish platform. Wish, which uses mobile Internet as its main sales platform, has developed rapidly in recent years. As the oldest cross-border e-commerce platform in China, DHGATE launched the famous “M Plan” to better meet the development needs of the cross-border market and follow the trend of mobile Internet. In the future, whether it is traditional e-commerce or cross-border e-commerce, mobile consumer purchases will inevitably become the mainstream. In 2015, Alibaba’s global “Double Eleven” carnival, the cross-border purchase rate from mobile terminals increased by more than 20%. At present, the mobile website M.DHGATE.COM of the DHGATE platform has accounted for more than 40% of the platform’s traffic, and the number of APP user downloads has exceeded one million. Another issue is about the online transaction volume of the mobile B-type market. For a long time, everyone agreed that the mainstream of mobile transactions was B2C. However, according to the judgment of Wang Shutong, the founder of DHGATE, the scale of the mobile B-type online transaction market should not be underestimated, and the advantages of Chinese suppliers are greater and more obvious.