More and more sellers are engaged in cross-border e-commerce. Faced with a variety of products, many sellers will worry. If they can only choose one or more products to do, which products are easier to sell?
1. Personal care products
As the epidemic continues, buyers need health and personal care products, and more and more buyers pay more attention to health. At present, the global health industry has reached 4.5 trillion US dollars. 68% of buyers said they look forward to self-improvement.
At present, the field of self-care has developed into cooking, meditation, sleep quality testing and sports and leisure. Product selection analysis shows that household equipment such as light therapy devices, skin care products, fitness equipment, smart toilet seats, meditation bowls and other products will become popular products.
2. Outdoor products
The long-term nature of the new coronavirus disease has made buyers more and more impulsive to go out of the house. Buyers are interested in outdoor activities on the basis of considering the needs of epidemic prevention.
Camping products such as tents, camping tables and chairs, sleeping bags, burning appliances, cooking utensils, and healthy and environmentally friendly transportation tools such as bicycles and electric bicycles are popular with buyers. In addition, derivatives of outdoor sports are also worth noting, such as roof racks, sportswear and sports shoes, protective helmets, etc.
3. Furniture and Home
As the trend of long-term family life continues, it is expected that buyers’ demand for upgrading their living environment will continue.
People are beginning to adapt to and plan a long-term family lifestyle. Buyers are eager to have a home environment that truly represents their unique personality. Therefore, personalized lamps, fashionable, practical, and personalized home and furniture products are becoming the current popular trend. Data shows that the annual compound growth rate of home accessories will remain at 4.8% in the next four years.
4. Home entertainment products
Data shows that 67% of American buyers want to spend more time with their families, and the demand for home entertainment equipment is rising. The demand for electronic equipment, garden supplies, parent-child toys, party supplies, etc. will increase.
The online shopping behavior of overseas buyers tends to be rational, and the attention and requirements of brands will gradually increase. The brand itself will largely affect the buyer’s willingness to shop online. While grasping market trends, cross-border e-commerce sellers need to speed up the establishment and improvement of their own brands and form a brand effect based on overseas markets through effective marketing channels.
The above is the product selection trend, I hope it will be helpful to you.