In the Internet era, traffic comes first, and in the e-commerce field, traffic is king. With the increase in independent station sellers, sellers are most concerned about private domain traffic, and private domain traffic has become the largest increment in the traffic market. Private domain traffic will be the key to the sustainable development of cross-border e-commerce. The following is to share with independent station sellers the four steps to establish private domain traffic.
The first step: Find brand positioning.
To establish private domain traffic, you must first figure out your brand positioning. Nowadays, no matter what brand it is, in order to shorten the relationship with customers, most brands take the route of affinity and down-to-earth. So when looking for brand positioning, you can also focus on down-to-earth affinity and build brand people.
The second step: Create high-quality products.
After finding the right brand positioning, the next thing sellers have to do is to create high-quality products. Brand image is important, but more importantly, product quality. After all, customers buy our products, and products are directly related to customer satisfaction, and directly related to customers’ willingness to repurchase, willing to settle, and become our private traffic. It can be said that in the entire process of establishing private traffic, creating high-quality products is one of the important steps.
The third step: accurate drainage.
As we all know, private domain traffic does not exist independently, but is attached to public domain traffic. Most private domain traffic comes from public domain traffic and other domain traffic. Therefore, the third step to establish private domain traffic is to achieve accurate drainage.
The fourth step: maintain relationships.
If you want to retain customers and precipitate them into our private domain traffic, the last thing you need to do is to maintain the relationship with customers, so how to maintain it? In fact, it is also very simple. You can use benefits such as vouchers, coupons, flash sales, and group purchases to stimulate consumption. At the same time, you can also use these benefits to make them willing to help us complete the task of secondary promotion, and then absorb part of the traffic, so that you can maintain the relationship with customers and achieve certain promotion goals.
Cross-border e-commerce sellers using independent stations to establish their own private domain traffic can help sellers establish competitive barriers. Choosing a suitable public domain that is worth cultivating in depth to accumulate your own private domain traffic can maximize your exposure to users, but please consume private domain traffic cautiously and reasonably, respect user experience, and give full play to the value of private domain traffic. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.