There are many sellers selling clothing products on Amazon. Can novice sellers start selling clothing products on Amazon? This needs to be analyzed from two aspects: the characteristics of the clothing category and what kind of sellers are suitable for the clothing category.
1. Characteristics of the clothing category
1) Multiple variants
It can be found that as long as it involves clothing products, it is bound to involve issues of size, color, and style.
The customer unit price of clothing is slightly lower, but the cost of stocking also requires tens of thousands of yuan. However, on this basis, if you observe carefully, you will find that many links are mixed with FBA and self-delivery modes.
That is, sellers can send the products first by self-delivery, and then ship them domestically after receiving orders. Because clothing products are small in size and light in weight. Therefore, they are more suitable for self-delivery.
2) Return rate (size, color, style)
Just like the clothes you usually buy, there is no way to make them fit you after buying them. Especially when you suddenly do foreign markets, the size specifications at home and abroad are different. Therefore, the return rate of ready-made clothing products is generally higher than that of other products, which can be seen from the negative reviews.
It can be seen that the negative reviews are mainly caused by size problems, and the negative reviews caused by materials are relatively small.
Then how to deal with large-scale returns is a headache for novice sellers.
3) High brand awareness
Like electrical appliances, buyers are more sensitive to brands. If it is an emerging brand or a seller without a brand, it is difficult to sell clothing products at a high price and make a profit. Only in the endless price war, it is difficult for new brands to enter and gain popularity again. It requires better marketing skills and time accumulation. Of course, if the seller can gain a certain degree of popularity, it will also be very helpful for new products in the future.
4) Large volume
There is a famous saying on the Internet that what business in the world can be done forever is food, clothing, housing and transportation.
Although there are many clothing sellers, the market capacity is also large, and there are many product styles, which is also an opportunity for new sellers.
2. What kind of people are suitable for clothing categories?
1) Be sensitive to the style of the product, and it is best to understand the foreign clothing market
Because there are some differences in aesthetics between China and foreign countries. Therefore, it is best to have some understanding of foreign preferences, but it doesn’t matter if you don’t understand. You can analyze which products are more popular through market research.
2) It is best to have a sufficient financial foundation
Although you can use the form of self-delivery to avoid hoarding and occupying a large amount of funds. However, the competition in clothing products is also fierce, and certain operational means are required to succeed. Therefore, the budget for promotion needs to be increased.
3) Have strong learning ability, execution ability and enterprising spirit
No matter whether the project is good or bad, you are afraid of laziness. If the seller does not execute enough and does not actively learn, then nothing can be successful.
The above is the editor’s introduction to the clothing category for novice Amazon sellers. I hope it will be helpful to you.