Lack of talent in minority languages, unable to sell in German, French, Italian and Spanish? The listings you translated by scratching your head are criticized by buyers for being unauthentic. You want to make a fortune, but you want to change the listings, but you are worried that they will be removed from the shelves due to illegal operations? Don’t panic, my friends. The upgraded version of Amazon ASIN Localization “synchronization” project will help you fly. There is a surprise at the end of the article, a summary of the essentials of Listing policy compliance. Don’t say you don’t want it!
ASIN Localization helps you play in minority language countries
Why can some sellers with few minority language operators easily manage multiple European sites in English, German, French, Italian and Spanish, switch between various languages at will, and the listings look very compliant and authentic? Where can you find such all-round minority language talents? Don’t worry, in fact, every seller has an Amazon Localization angel who quietly helps you translate the existing listings into the local languages of other countries and synchronize them to other minority language sites (US->EU & JP, or UK <-> DE/FR/ES/IT).
What content does ASIN Localization synchronize?
1. Title
If the original site title contains important product details (such as Slim Fit, Sleeveless, Off-shoulder, Crew Cut, Boot Cut, etc.), when synchronizing the translation, while retaining these important information, the word order will be more in line with the reading habits of European consumers.
2. Five-point description
3. Product description
4. Translation of keywords
Note: Recently, the ASIN Localization translation service has upgraded its support for fashion categories (shoes, clothing, luggage, jewelry, watches) on Amazon’s European sites. The translated and synchronized content has expanded from only covering titles to all of the above content, and the synchronization success rate has also been greatly improved. Next, we will also add upgraded support for Japanese fashion categories. Translations outside the fashion category already include the above content.
Example 1
Take a shoe listing (Figure 1) from Amazon US site synchronized to the European site as an example. The ASIN localization translation result is shown in Figure 2 (German, German site). The title translation is accurate and the illegal content is removed (the brand name Michael was repeated twice before); the five-point description and product description have been translated.
The original US listing is as follows:
The localization translation result is shown in the figure, (German, German site), Studded, Platforms and other information are included in the title, and the five-point description and product description have also been translated into authentic German.
The DE synchronized listing is as follows:
Comparison between the five-point description of the US site and the five-point description of the German site: After ASIN Localization is synchronized to Germany, the five-point description adds information that was not originally available on the US site, but this information is important attribute information of the product that consumers are more concerned about, such as Sleeveless; in addition, the description of some information is more in line with the reading habits of local consumers. For example, the US site is Dry Clean Only, and in the German site, it is translated as Pflegehinweis: Chemische Reinigung (Care instructions: Dry cleaning).
Editor’s Tip: No matter which site you create a listing on, fill in the important attribute information of the product as complete as possible.
US site
ASIN Localization is synchronized to Germany
The search term keywords of the source mall will be fully translated and synchronized to the target mall.
How to find the listing that has been translated by Localization and start pricing and selling?
You can use the “Build International Product Information BIL” tool on the Amazon Seller Platform to find listings that have been synchronized to other sites. When the following conditions are met, you can manage the pricing and delivery methods of multiple sites on one operation interface:
1. The ASIN already exists in both the source mall and the target mall, and it is the same ASIN number;
2. The ASIN is on sale in the source mall;
3. The product meets the laws and regulations of the target mall;
4. For some categories and products that require approval, the seller has been approved.
Specific operation steps
1. Go to the source mall (source site) seller platform, inventory global sales to establish international product information
2. Select the source mall and the target mall
3. Determine the type of product to be copied and set rules, such as choosing to copy only FBA products, only MFN products, or both; select product condition (new or used), etc.
4. Determine the price rules of the target mall, such as which prices (List price, sale price) need to be synchronized, and the price settings corresponding to different delivery methods, such as being consistent with the source mall, increasing or decreasing by 10%, etc.
5. Check all option settings again. If correct, click Save.
6. The synchronization process will take about 4 hours, depending on the number of listings on sale that can be synchronized on your source site. After the synchronization is successful, you can download the synchronization report to view the synchronization results.
FAQ
Class representative: What if the listing information of the target site is inaccurate or I want to further optimize it?
Amazon Global Selling: Please rest assured that in most cases sellers can directly modify the listing page information for optimization.
Class representative: What if I encounter a system matching error prompt when modifying the information?
Amazon Global Selling: Brand registered sellers can solve this problem through the latest self-service method:
In the inventory template file, fill in ASIN in the column external_product_id_type, and do not fill in EAN/UPC, etc. So you only need to fill in the ASIN number in external_product_id, and then fill in the information that needs to be modified (such as size_name), as well as basic information such as SKU, and select PartialUpdate to upload the update. This method can solve most matching error problems, but it is still possible that the update fails, or the changed information cannot be displayed on the front page. In this case, please contact seller support. Please note that we will detect sellers who use this self-service method to update information and take measures against violations.
Class representative: What is the reason why the target mall is not displayed? What are the requirements for the account?
Amazon Global Selling: To use BIL, you need to have a joint account (opening multiple malls in one region, such as five malls in Europe) or a linked account (connecting accounts across regions, such as North America and Europe). Set up a linked account, and you can also get a monthly fee discount. Click here to learn about connecting accounts: Pie in the sky really will fall! Amazon opened stores in 10 countries, and the monthly fee is only $39.99?
Summary
If you want to develop European minority language sites, you only need to turn on “Build International Product Information BIL” to collect all ASINs that have been synchronized to other sites, add prices, and choose FBA or MFN delivery mode. Make money, so easy~
Bonus at the end of the article: Listing compliance essence
Be sure to check from top to bottom whether all parts of the listing meet the requirements of Amazon rules:
1. Main picture rules (global)
For details of the picture policy, please see this article: Pictures specially refined for Prime Day are not qualified? Deal picture test!
2. Title
After Amazon’s US and Canadian sites issued official product title requirements, starting from July 22, European and Indian sites will implement the requirements simultaneously, and products with titles that do not meet the requirements will be suppressed from display in search results.
3. Variants
Please note that the variation themes allowed for each category are different. Please refer to the valid values provided in the valid value worksheet of the inventory template file corresponding to the category. For the attributes corresponding to the variation theme, only compliant attribute values can be filled in. Other information cannot be filled in using this field. For example, if Color is selected as the variation theme of a single variable for jewelry products, then color_name can only be filled in with color information. It cannot be used to distinguish earrings, necklaces, or combination sets. In addition, a more common violation recently is the combination of solid-color clothing and patterns such as patterns in one listing. Simply put, birds of a feather flock together. Solid colors can only be friends with solid colors. The main product and accessories “have different aspirations and cannot work together.”
For more variation policies, please check: I regretted it so much. The listing was removed because of the variation. Amazon Global Store reminds you what you must not do!
4. Size
If it is a product involving size, such as clothing and shoes, then only local sizes can be used. Extra supplementary information cannot be added, such as the size of other countries or the length corresponding to the size.
5. Five-point description/product description
Be concise and objective, and do not include information specific to a particular seller, such as on sale, free shipping; do not have special symbols, such as ?, ?, [], etc.; the product should be consistent with the description on the product details page. Amazon policy prohibits the release or delivery of products with “significant differences”.
6. Reviews
Do not obtain seller reviews through illegal means, and do not post malicious negative reviews on competitors’ products.