Many cross-border e-commerce sellers are not familiar with Amazon’s FBA, so let me first take you to understand what Amazon’s FBA is. The full name of Amazon’s FBA is Fulfillment by Amazon. This is a value-added service provided by Amazon in the United States to sellers. Many of Taobao Juhuasuan’s warehouse entry models refer to Amazon’s FBA model. In this model, third-party suppliers and sellers first store their products in Amazon’s Fulfillment warehouse center. Amazon provides services including product inspection, product marking, and packaging standardization. Shipping, distribution, and product after-sales service are completed by the Amazon system, ultimately achieving the most efficient and high-quality delivery and customer experience.
The source of Amazon’s high-quality customer experience is its efficient management of the system. Amazon FBA products in the United States can enjoy certain free shipping services and promise to arrive within a certain period of time. For products with delivery addresses in the United States, Amazon is responsible for all packaging, shipping, and after-sales. Amazon has its own review mechanism for recommending the use of FBA, and generally recommends companies with strength and brands, because they believe that the mainstream of cross-border e-commerce in the future should be brands and strong companies. Amazon has built today’s everlasting Amazon empire based on the complete FBA warehouse management system and focusing on customer experience.