Not all cross-border products are suitable for overseas warehouses. First of all, the products that should be selected for overseas warehouses should be standardized and suitable for long-term storage. Moreover, cross-border e-commerce sellers who choose to operate overseas warehouses must do market research and analysis in advance. Because if cross-border e-commerce sellers do not conduct sufficient data research, they will send a large number of goods to overseas warehouses, but the products are unsalable and cannot be sold, which will incur a lot of later costs.
1. Market research is the most important.
For the categories sent to overseas warehouses, you should first conduct scientific and systematic market research and have a clear understanding of the styles and hot-selling capabilities of the products. I have always recommended that you use more data analysis software, such as Alibaba’s current background data or third-party data. Through these data, you can determine the product styles suitable for overseas warehouses. In the early stage, you can send 500 pieces of a single category as a test, and then continue to send the second batch according to the market after the actual sales data is obtained. Remember to have rigorous market research data to support it.
2. Data and software construction for overseas warehouse shipments.
Cross-border e-commerce sellers who ship through overseas warehouses must be good at optimizing their own company’s software and data, because data means everything. It is recommended that you notify the third-party cross-border overseas warehouse organization to ship through the API method. For each transaction data, there must be tracking and statistics. At the same time, pay attention to the hot and unsalable data of overseas warehouses, as well as inventory data, continue to pay attention and follow up, and continuously optimize the overseas warehouse data, and finally accumulate effective overseas warehouse sales data that suits your needs.
3. What should I do if the overseas warehouse is unsalable?
A cross-border clothing company in Ningbo sent about 20 million yuan worth of clothing and clothing accessories to overseas warehouses by sea transportation in the early stage. As a result, due to the sales season and consumption habits of the destination country, the products were seriously unsalable. In the end, the company suffered huge losses due to blind cross-border overseas warehouse marketing. Therefore, for overseas warehouse cross-border marketing, my suggestion is that the early market research and data statistics must be detailed. At the same time, if your company needs to conduct overseas warehouse marketing, it is best to have its own resources overseas in the early stage. This is not difficult. Traditional foreign trade companies have been opening up the foreign trade market for so many years. Generally, they have their own overseas customers. They use the resources and sales channels of overseas customers with good relationships in the local area to help you solve the problem when the overseas warehouse encounters unsalable products. This is an operational way. The cross-border e-commerce overseas warehouse market should have its own mature marketing plan, concentrate resources, and plan clear sales time, which will ultimately generate efficiency and value.
4. Customs clearance certification of overseas warehouses.
The overseas warehouse model of sending goods to the destination country by sea in the early stage is essentially a bulk export of traditional trade, so the customs clearance documents and related export certificates should be very standardized, because this is related to the sales legal system of the destination country. Cross-border e-commerce sellers should pay special attention to this issue, especially in countries and regions with perfect legal systems such as Europe and the United States. If there is no perfect and legal customs clearance certificate, your goods can easily be judged as smuggling and subject to legal penalties.