Compared to Amazon and eBay, Alibaba’s “AliExpress” is the most familiar cross-border e-commerce platform. The advantage of Alibaba’s platform is that it has huge e-commerce resources. After studying the “AliExpress Overseas Warehouse Seller Recruitment” plan released by Alibaba’s “AliExpress”, it was found that the “AliExpress” platform will have relatively large support for overseas warehouse sellers.
For sellers participating in the “AliExpress” overseas warehouse plan, the “AliExpress” platform will have exclusive logos on the search and detail pages, which has certain advantages in search rankings.
“AliExpress” launches group buying activities similar to Juhuasuan for overseas warehouse sellers in different countries. The more sellers have advantages in overseas warehouses, the more resource support the “AliExpress” platform will give.
“AliExpress” will also select a group of overseas warehouse sellers with brand strength, and provide resource support including off-site promotion, SEO promotion, PPC promotion, etc.
“AliExpress” will allow high-quality overseas warehouse sellers to enter the exclusive overseas warehouse display channel, greatly increasing the traffic and exposure of “AliExpress” stores.
For high-quality overseas warehouse sellers, “AliExpress” will recommend participating in wireless activities.
Overseas warehouses can also expand some large-volume categories that are not suitable for cross-border logistics to enter the cross-border e-commerce market.
At the beginning of 2015, “AliExpress” established its own overseas warehouses in 9 countries including the United States, the United Kingdom, Spain, France, Germany, Italy, Russia, Australia, and Indonesia to help Chinese cross-border e-commerce sellers grow.