Expanding business globally is the dream of many companies, and Shein, as a global giant on AliExpress, is undoubtedly a compelling choice to become part of the cross-border e-commerce ecosystem. With a broad user base and a diverse range of products, Shein provides huge business opportunities for merchants. So, how can you successfully enter the Shein cross-border e-commerce platform?

Step 1: Follow Shein’s official public account.

First, to enter the Shein cross-border e-commerce platform, sellers need to follow Shein’s official public account. Search for “Shein Merchants” in the WeChat APP, click to enter the official public account, and then click the “Follow” button. By following the official public account, sellers will be able to obtain the latest settlement information and policy updates in a timely manner.

Step 2: Read the settlement guidelines.

After following Shein’s official public account, find “Ouhendai Cooperation Guidelines” in the menu bar, click to enter and select “Merchant Hongfu Settlement-Mobile Terminal”. On this page, sellers will find a detailed list of materials required for settlement application. Please prepare the relevant materials according to the list requirements, and then click “Prepared, Start Filling”.

Step 3: Fill in basic information and business conditions.

According to the prompts, fill in the seller’s basic information and business conditions in turn. This step is very critical because the seller’s filling will directly affect the audit results. Ensure the accuracy and completeness of all information, and then click the “Submit” button. After submission, please wait patiently for the platform to review the seller’s application for entry.

Step 4: Wait patiently for the audit results.

After completing the above steps, sellers need to wait patiently for the platform’s audit results. The time for the audit may vary, and it usually takes a certain number of working days. During the waiting process, it is recommended that sellers keep an eye on the status of entry at any time and make sure to keep in touch with Shein officials so as to obtain any information that may need to be adjusted or supplemented in a timely manner.

After the audit is passed, congratulations to the seller for successfully entering the Shein cross-border e-commerce platform! Sellers will be able to sell products worldwide, establish connections with global buyers, and start a cross-border e-commerce journey.

Things to note after successful entry:

After entering Shein, sellers can improve their business through various tools and services provided by the platform. Here are some suggestions and considerations:

1. Optimize product information: Make sure product information is complete, clear, and presented in an attractive way. High-quality pictures and detailed descriptions help increase product appeal.

2. Maintain good customer service: Respond to buyers’ inquiries in a timely manner, solve problems, and establish good customer relationships. Good customer service is the key to retaining customers.

3. Pay attention to market trends: Keep an eye on market trends and competitors, and adjust products and marketing strategies in a timely manner to adapt to market changes.

4. Participate in platform activities: Actively participate in Shein platform promotions and cooperation projects to increase exposure and expand sales.

5. Compliance operations: Comply with the platform’s regulations and policies, and maintain compliance operations to ensure long-term cooperative relationships.

Overall, successfully entering the Shein cross-border e-commerce platform is an important step in global business expansion. By following the entry guidelines and optimizing business strategies, sellers will have the opportunity to achieve greater success in the global market. I wish sellers outstanding performance on the Shein platform and create a broader international market!