Keywords are words that consumers enter when searching for products. If the product title contains the keywords that consumers search for, the product may appear in the search results. Keywords are divided into core keywords and derivative keywords. Among them, core keywords refer to the positioning of a certain product, and derivative keywords are a supplement to core keywords.
1. Hot search terms
The most important part of keyword analysis is the value analysis of keywords. For cross-border e-commerce companies, the first thing to do is to find valuable keywords and invest money to improve rankings. After obtaining rankings, you can passively search to get impressions or clicks. The “Hot Search Terms” page of Alibaba International Station Data Manager can display information such as keyword search popularity, seller competition, and number of showcases.
2. Keyword Index Analysis
Keyword index refers to the weighted data of the frequency of buyers searching for the keyword. The higher the frequency, the higher the search index.
3. Keyword Optimization
The competition for many keywords is very fierce within the industry. Only by constantly optimizing your keyword list can you attract more viewers to your products. Utilize the relevant data in the keyword index, such as the use of associated words, source words, destination words, filler word lists, text inclusion relationship hot search word rankings, and hot drainage word rankings for products containing the word, and expand them into a series of phrases. Change the word order in the phrase to create different word combinations. Use various combinations, including synonyms, replacements, metaphors, trademark names and product names of the products sold, to create more two-word combinations, as well as three-word and four-word combinations to form more keywords, which will help cover more buyers.
(1) Keyword selection should be accurate. Do not blindly pursue keywords with too high or too low indexes, but should be consistent with the website theme or user search habits.
(2) Do a good job of content optimization. Keywords do not exist independently. They need to be continuously endowed with high-quality content to attract the attention of users and search engines, increase the frequency and stickiness of their regular visits, and thus improve website rankings.