There are also different creatives for the top display on the APP side. Select New Creative. There are three types of creatives for the top display on the APP side
(1) Multi-product creative mode.
The multi-product creative mode displays three products, customizes the follow-up page, and increases the exposure of more products. After selecting the multi-product creative mode, select the product to be promoted. You need to select one main product and two secondary products. Select products with consistent image style and better information quality. The promotion score requirement for the main product is “excellent”, and the promotion score requirement for the secondary product is “excellent” or “good”. In order to avoid airdrops, the main product and secondary products in the creative cannot be edited for product details.
(2) App-side single product classic mode.
The App-side single product classic mode refers to displaying one product with more complete product information to improve the user’s decision-making effect
Enter the App-side single product classic mode binding, select a product with excellent product information quality, and then click the “Next” button.
(3) App sub-chain mode.
The App sub-chain mode is displayed below the main product. There are two list pages and two gallery pages for App sub-chain mode ideas. Merchants can choose according to their needs. Then set the creative name, select the product, the category covered by the sub-chain style, and set the main picture of the sub-chain style.
After the creative is submitted, the review period is 3 to 5 working days. After the review is completed, click “Purchased Keywords” → “Select the corresponding word” → “Immediate/Change Binding” → “Select an existing creative” command to enter the page to bind the creative.
Common problems with top exhibition product binding:
(1) No products appear after the merchant clicks the “Bind Now” button.
Suggestion: Delete the keywords on the page and refresh it to see if the product appears.
(2) Non-premium products need to be bound.
Suggestion: Consider improving from the following aspects.
●Whether the keywords to be bound correspond to the product category.
●Whether the keywords to be bound appear completely in the product name.
●Whether the keywords to be bound are the core words of the product name.
●Whether the keywords to be bound appear in the keywords released by the product.