Binding Creatives for Top Exhibitions on the PC Side of Alibaba International Station
There are different creative forms for displaying top exhibition products on the PC side. You can also choose to create new creatives. There are 3 creative modes for top exhibitions on the PC side.
(1) Classic Top Exhibition.
The classic top exhibition is the closest to natural search. In addition to the main product image, it can also display 4 additional product images without creative review.
After selecting the classic top exhibition, when adding the main promotion product, you can only select the product with a promotion score of “excellent” in the lower right corner of the product. Click the “Save and Continue” button.
(2) Video Style.
The video style of the top exhibition on the PC side can dynamically display the advantages of the company and products. You should also select the main promotion product first.
After adding the main promotion product, add similar products. You can add similar products recommended by the system, or you can choose similar products by yourself, or you can choose not to display similar products. Click the “Save and Continue” button.
Add creatives. Set the slogan, which should be within 2 to 36 English characters; the image size of the video cover should be px x 338px, the video size should be 16:9, and the video duration should be 20 to 45 seconds.
(3) PC terminal sub-chain style.
Binding of PC terminal sub-chain style, with “product” leading to “category”, will eventually drive the exposure of the entire store.
Click the “sub-chain style” link on the PC side, first add the creative name on the pop-up page, select the main product, then select the corresponding product group content, set a suitable video cover for each group, and finally click the “Confirm” button.
After the creative setting is completed, select the existing creative and click the “Confirm and Promote” button.