Data Manager is a new function developed by Alibaba International Station, which provides a reference for store operation and business decision-making for foreign trade enterprises. This function mainly reflects the data of the operation and promotion effect of enterprises on Alibaba International Station. Through multiple data statistical analysis, it not only allows enterprises to clearly understand their own promotion status, but also can effectively improve the network promotion effect by targeting weak points. Data Manager is divided into industry version and basic version. Among them, the industry version is applicable to Jinpincheng enterprise members or merchants with a star rating of two stars or above on the international station, and the basic version is applicable to ordinary export-oriented merchants. The industry version has more functions, including exclusive functions such as product insight, market insight, keyword index, industry market analysis, etc.
1. Advantages of Data Manager
(1) Real-time query of own promotion effect and operation status.
(2) Know yourself and the enemy, and keep track of the comparison with peers at any time.
(3) Real-time statistics of products that buyers focus on, easily grasp the latest purchasing needs of overseas buyers.
2. Introduction to Data Manager
Log in to the My Alibaba backend and select the menu “Data Manager” to clearly see the various module data of the enterprise.
Data Manager currently consists of several sections: homepage, traffic data analysis, product data analysis, customer data analysis, employee data analysis, and industry data analysis.
(1) Homepage: This module provides data overview functions.
(2) Traffic data analysis: This module includes store overview, traffic sources, and traffic keyword functions.
(3) Product data analysis: This module includes product analysis and zero-effect product functions.
(4) Customer data analysis: This module includes visitor details and visitor portrait functions.
(5) Employee data analysis: This module provides employee management functions.
(6) Industry data analysis: This module includes keyword index, industry report, tax query, popular search industry hot word list, and industry market analysis functions.