For Chinese sellers entering eBay, product category control and positioning of main products will be very important. The first thing sellers need to do is to understand their target market, for example, understand the sales volume of major brands on the eBay platform, and collect relevant information to analyze the market and competitors, so as to recognize their own strengths and weaknesses. In order to ensure the accuracy of product descriptions and deal with buyers who come to consult, it is best for merchants to first choose to sell products they are familiar with.
The quality and cost performance of products will have an important impact on the sales volume of products. While ensuring product quality, it is also necessary to strictly abide by eBay regulations and not sell infringing goods. This reminds sellers to pay special attention when choosing products to avoid their stores being punished. In addition, since some overseas regions have certain restrictions on imported products from China, sellers also need to pay enough attention to this aspect.
Sellers should have a certain understanding of cross-border logistics service solutions, and on the premise of understanding the characteristics of different logistics methods, choose a more favorable cross-border logistics method based on user needs and logistics costs. The logistics link is very critical to e-commerce. Domestic sellers should reduce the logistics cycle and logistics costs as much as possible, and strive to bring high-quality shopping experience to overseas consumers.
Of course, in order to increase the sales of their products in overseas markets, sellers need to conduct surveys on the target market and user groups, understand the consumption needs and shopping habits of local groups, and plan some marketing activities to increase product sales as much as possible.