1. Release enough products
In the early stage of online store development, it is a good choice for merchants to increase their exposure by listing more products. Research data released by e-commerce platforms show that online stores with more than 200 products have an exposure rate of 1 to 3 times that of online stores with less than 200 products. Online stores with richer product categories are more likely to reach transactions.
In addition, sellers should try to avoid uploading all new products at once when listing products. They can upload them in batches according to certain product combinations to ensure that there are enough new products in the online store.
2. Use of showcase recommendation positions
Rational use of the showcase recommendation positions provided by the platform is an effective means for online sellers to effectively increase product exposure. The number of showcase recommendation positions is closely related to the seller’s credit points and sales volume. The products displayed in the showcase recommendation positions should be the seller’s representative products. When consumers find products that interest them, they will enter your store to browse. In order to attract consumers’ attention, the title in the recommendation position should be designed to be clear and concise, with reasonable selection of keywords and highlighting through exquisite pictures.
3. Participate in platform product recommendation activities
AliExpress will also regularly provide various product recommendation activities for merchants, so that merchants can effectively promote their products. According to official data, merchants who often participate in various platform product recommendation activities have 30%~200% more exposure than ordinary merchants, and their product sales are significantly higher.
4. Use the picture bank to manage product pictures
The picture bank is an effective tool provided by AliExpress for the majority of sellers to centrally manage product pictures. Sellers can upload, search, group, and edit pictures in the picture bank. When the seller’s product pictures continue to accumulate over time, the function of the picture bank will be better utilized.
5. Make good use of the dynamic multi-picture function
The powerful impact brought by high-quality and exquisite pictures is the key to merchants’ ability to attract consumers. The dynamic multi-picture function provided by AliExpress allows sellers to upload 1~6 pictures for each of their products and display them dynamically, thereby more effectively attracting the attention of a large number of consumers.
6. Use product interlinking tools
Product interlinking tools refer to adding other products to the product information display page, so that consumers can enter the display page of another product when browsing the product. Through product interlinking tools, merchants can effectively increase product exposure, thereby meeting the diversified and personalized needs of consumers to the greatest extent.
7. Use product email push tools
The product email push tool is a channel for effective communication provided by the AliExpress platform for both supply and demand parties. When users subscribe to the email push function, they will receive relevant information about high-quality products and high-reputation sellers sent by the platform every week. By using the email push function, sellers can recommend consumers to subscribe to their own stores and product information, and receive timely notifications when new products are listed or discount promotions are held.
8. Accurately optimize descriptions and titles
The design of the introduction and title of the products in the store should be concise and clear, and try to use a combination of pictures and texts to avoid visual fatigue of consumers. Overseas consumers prefer concise, plain and sincere descriptions, which requires sellers to control the length of product descriptions and use keywords to show the characteristics of the products.