Japan is the world’s third largest e-commerce market, with nearly 70% of Japanese buyers shopping online, and an average of $1,666 per person spent online shopping each year. Moreover, the Internet penetration rate is very high, exceeding 93%, and this level is maintained even among the older generation. Let’s take a look at the three major cross-border e-commerce platforms in Japan and the guide for Chinese sellers to enter.
1. Rakuten Japan
Rakuten is a well-known e-commerce platform in Japan, with more than 227 million products and rich product categories. The platform has a large number of product pictures. Promotions and points projects have great discounts, encouraging buyers to buy more products.
Platform entry requirements:
① Experience in operating Japanese e-commerce platforms (the monthly revenue of the Japanese site should preferably exceed $100,000);
② Have a dedicated Japanese operation team;
③ Products with core competitiveness.
2. Amazon Japan
The Amazon Japan site has the same interface as other sites on the platform, but is available in Japanese, English and Simplified Chinese. Currently, Amazon Japan has more than 200 million products, as well as 11 FBA warehouses and two customer service centers. Based on Amazon’s powerful system and complete categories, it is very popular among local buyers.
Platform entry requirements:
① Sellers who have registered trademarks in China or abroad (R standard) or are applying for/willing to apply for overseas registered trademarks (valid only for the country of registration);
② Color photo or scan of the company’s business license (high-definition and complete, with missing corners and edges);
③ Color photo of the legal person’s ID card (the same document on the front and back);
④ Payment credit card (domestic dual-currency credit card, VISA is preferred; confirm that the payment function for selling national currency is enabled, such as using a credit card that can pay US dollars when opening a US site);
⑤ Collection account (overseas bank account or third-party collection, such as Lianlian).
3. Yahoo Japan
Yahoo Japan is also a very common shopping website in Japan. The website contains a complete range of daily necessities, as well as many effective websites and low-priced cosmeceutical brands. When shopping on Yahoo Japan, buyers do not have to search for the official websites of each brand one by one. They can compare the prices of many cosmetics on the website at the same time.