On the Temu platform, each seller has his or her own store, which includes unique products, store names, iconic logos, and independent fan groups. Compared with the traditional supplier model, Temu pays more attention to each seller’s ability to build their own brand and operate an independent store on the platform. This article will deeply analyze Temu’s full-hosting model, how sellers should position their own stores, and explore the details of the cooperation model.
Seller store positioning and product listing:
On the Temu platform, sellers are not only product sellers, but also brand operators. Therefore, sellers need to carefully study the store positioning and product listing strategy. Understanding the target market, optimizing product names, carefully designing logos, and formulating effective product listing plans are important links that sellers need to spend time studying.
Cooperation model of the full-hosting model:
Temu’s full-hosting model aims to solve the problems of logistics, promotion and warehousing faced by cross-border e-commerce. In the full-hosting model, the platform provides sellers with promotion, warehousing, traffic, delivery and other services, including distribution, customer service, traffic placement, after-sales and other aspects, and the platform is responsible for solving problems.
The responsibilities that sellers need to bear are mainly launching products, that is, releasing products, and processing product images. In terms of logistics, sellers send products to domestic warehouses, and then the platform is responsible for air transportation of products out of the country. Temu merchants have two modes to choose from, one is the JIT mode, that is, the pre-sale mode; the other is the VMI mode, which can also be understood as the stocking mode.
Choice of VMI mode and JIT mode:
In the VMI spot mode, sellers need to prepare goods to the Temu warehouse. Although there is no need to pay storage fees, sellers need to bear certain stocking pressure. The JIT pre-sale mode requires sellers to deliver goods to the Temu warehouse within the specified time, which has lower spot pressure, but higher risks because of time requirements.
Stores can support both VMI and JIT modes at the same time. The specific choice should be determined based on product characteristics, market demand and the seller’s own situation.
Platform entry and fees:
The entry threshold of the Temu platform is relatively low, and you only need to pay a deposit of RMB 1,000 to open a store. Whether it is a corporate company or an individual business owner, it can easily settle in. The platform does not charge redundant fees, allowing sellers to focus more on the supply chain and product quality.
Notes on the business process:
When operating a business on Temu, sellers do not need to pay too much attention to operational details. However, two points need special attention. First, it is recommended that sellers contact the category’s investment manager before registering a store to get a better chance to choose a model. Secondly, before uploading products, sellers need to send samples to the warehouse, and the platform will review the product quality.
Temu’s full-hosting model not only solves the pain points of traditional cross-border e-commerce, but also provides sellers with a more convenient and efficient operating environment. By carefully selecting products and cooperation models, sellers will be able to easily establish their own brands on the Temu platform and achieve long-term and stable operations.