On the Ozon platform, product rating is one of the important indicators that sellers pay attention to, which is directly related to buyers’ trust in products and sellers. This article will deeply analyze the calculation mechanism of Ozon product ratings, the importance of this rating to sellers, and provide practical information about rating updates and Seller Center.
Ozon Product Rating Calculation Mechanism
Ozon’s product rating calculation mechanism is based on a series of rules to ensure that the ratings are fair, accurate and comprehensive. The following are the key elements for calculating ratings:
Product Status: Only the ratings of products in the “Showing” state will be calculated. This means that buyers can see these products on the website. Even if the product is not in stock, as long as it is displayed on the website, its rating will be included in the calculation.
Number of Reviews: Products must have at least two or more ratings or reviews to be included in the calculation. This helps ensure the stability and reliability of the ratings.
Exclusion Conditions: Products that do not meet the above conditions will be excluded from the calculation. This includes products that are archived or in the “Hidden” state, as well as products with only one rating or no ratings at all.
The calculation method is to add the ratings of all visible products on a card together and divide it by the number of ratings. Then, add the ratings of all cards together and finally divide it by the number of cards. This calculation method ensures the accuracy and fairness of the overall rating.
When the rating is updated
The average rating that buyers see in their Ozon profile will be updated in the following situations:
New reviews and ratings appear.
The buyer or Ozon reviewer deletes the review.
The seller hides the product or archives it.
In addition, it is worth noting that the rating in the seller’s personal center is only updated once a day. Therefore, the rating may not be exactly the same as the rating on the website and does not include the latest reviews. Sellers can view the current rating of the product through the rating report.
The importance of Ozon product ratings
Ozon product ratings are directly related to the seller’s reputation and business development on the platform. Here is the importance of ratings to sellers:
Trust building: Highly rated products and sellers are more likely to win the trust of buyers. Buyers tend to choose products with higher ratings as more reliable and high-quality choices.
Attract more buyers: In the competitive e-commerce market, high ratings are a powerful tool to attract potential buyers. It is an important indicator for buyers to judge whether the products and sellers are trustworthy.
Increase sales: High ratings not only increase the exposure of products, but also help increase sales. Buyers are more willing to buy products that are recognized by other users.
Avoid negative impact: Low ratings or negative reviews can have a serious impact on the reputation of sellers. It can cause buyers to avoid or even form long-term distrust of sellers.
Ozon recommendation mechanism: Products with high ratings are more likely to be recommended to users by the Ozon platform, further increasing exposure and sales opportunities.
Conclusion
Ozon product rating calculation mechanism is crucial for sellers and is directly related to the success of their business. Sellers should always pay attention to the ratings of their products, and improve product ratings by providing high-quality products and services, actively responding to buyers’ feedback, and continuously improving product quality. Maintaining a high level of product ratings will not only help attract more buyers, but also establish a good reputation for sellers on the Ozon platform, laying a solid foundation for the sustainable development of the business.