Twitter is a world-renowned social networking site that allows customers to send and read messages, known as “tweets” in English. Tweets were initially limited to 140 characters, but after 2017, the character limit for tweets in all languages except Chinese, Japanese and Korean was increased to 280. Registered customers can post, like and retweet tweets, but unregistered customers can only read tweets.
In addition to Instagram, Twitter has also become an effective way for cross-border e-commerce sellers to connect with customers, but to capture this traffic, we need a lot of continuous attention and maintenance in the later stage. Here are some actionable tips to help us make the most of Twitter traffic and discover new business opportunities.
(1) Improve click-through rate
Tweets with high click-through rates will give your brand the opportunity to convert social media traffic into potential customers, which usually include the following:
Attach pictures or images.
Add 1~2 hashtags of trends or hot industry topics.
Attach links that can jump to valuable free resources.
Add a link near the beginning of the tweet that will attract the customer’s attention.
After tweets help increase click-through rates, marketers also need to pay attention to conversion page optimization.
(2) Keep tweeting every day
The “average life” of a tweet is only about 20 minutes, so it is very important to keep tweeting. Social media customers do not seek solutions through search like search customers, so they need a longer conversion cycle. Customer service staff can share blog posts on Twitter. When people click, customer service staff can obtain their email addresses by providing offers so that they can follow up with more content and ultimately convert the offers into sales.
One way to get more attention on Twitter is to experiment with asking questions. Because people will always instinctively look for answers when they encounter problems, asking questions is a good way to increase customer engagement, which can help customer service staff capture more traffic.
Text Optimizer on Twitter can be used to find interesting questions about any topic. The tool uses semantic analysis to extract concepts and questions from Google search results, which helps customer service staff find topics that interest the target audience and thus find target customers.
(3) Use direct message cards
If you have a large number of followers on Twitter, using Twitter direct message cards can be an effective way to cultivate potential customers. However, to use Twitter’s direct message cards, you need to be a Twitter advertiser. These ads are Twitter’s way of distinguishing itself from other traffic-generating ads and encouraging advertisers to continue using Twitter, and they are particularly effective in certain areas (including B2B).
(4) Interact with promoters
If someone shares your content, likes or retweets it through Twitter, it is a good thing for sellers. Because when others retweet your articles in large numbers, it can increase the spread and coverage of the product. This not only brings more interactions and fans to the promoter, but also increases the seller’s influence when they retweet the product link again. It is this kind of mutual cooperation and good coordination that can make Twitter marketing truly successful.
(5) Communicate privately with potential customers on Twitter
Customer service staff can use Twitter chat to establish a direct communication channel with customers, verify the seller’s quick response efficiency to customer feedback, understand customer needs, solve customer problems, and build a solid relationship with customers. This not only increases the chances of winning customer loyalty, but also encourages them to make repeat purchases and increases the seller’s visibility.