Instagram is a social application software that provides free online photo and video sharing. Currently, Instagram has more than 1 billion monthly active users worldwide. Instagram ranks fifth among global social apps and is one of the fastest growing online social platforms. The main countries with a large number of users are India, Brazil, the United States, Turkey, Indonesia, Russia, etc. Therefore, Instagram is also an important channel for many cross-border sellers to carry out product marketing and advertising.
Through the Instagram platform, customer service staff can tell brand stories, publish relevant product pictures and videos, attract interested customers, and establish connections with customers, thereby increasing product awareness. Customer service staff can refer to the following methods.
(1) Follow as many customers as possible
One way to attract other Instagram customers is to follow them first. Generally speaking, some customers are polite. When you follow them, they will often follow you back. In this way, you will slowly accumulate more fans. In addition, customer service staff also need to pay attention to those popular customers or well-known “influencers”. Although they may not communicate with us too much, this is also a channel to introduce traffic. Another way to increase your exposure is to comment on two other people’s photos and like three photos for every photo you post. The following are the hashtags for “following each other” or “liking each other’s photos” on Instagram.
(2) Update content every day
Customer service staff need to post content about the company or products every day. This will not only increase the company’s exposure, but also reduce the chance of losing fans. People usually unfollow accounts they follow because the accounts they follow post too much or too little content. People will regularly check their follow lists and unfollow accounts that have no content or are inactive. A good rule of thumb is to update at least once a day and post something interesting to avoid losing fans. But remember: people often unfollow those who spam their posts. So, updating once a day is more appropriate.
(3) Join one or two small groups
There are some small group accounts on Instagram that hold daily challenges and forums for everyone to chat. Actively joining a small group will allow other customers to quickly get to know you. Because some of these customers are very active on Instagram and want to increase their presence, they may pay attention to new members. For example, the “@jonhjosh#JJ” group will hold daily challenges and forums. As long as you tag your photos with “#JJ” and follow their rules, you can easily gain new fans.