Special offer emails are one of the most common promotional methods in marketing activities. They are generally used to inform customers of company promotions and exclusive discounts.
1. Email title
The email title should use short and motivating language to attract customers to open the email and read the email content. Here are some sample articles for reference.
There’s no time like the present!
Don’t forget your 10% off!
Enjoy €15 off every €60 spent!
Boo! Enjoy this Halloween treat!
We can see from the above email subjects that better subjects should include attractive discount activities, such as the keywords “off”, “save”, “spend”, etc. These words contain the meaning of saving and spending. In addition, there should be some urging words in the title to create a tense and anxious atmosphere for customers and urge them to act quickly.
2. Email Body
Special promotion emails are generally as graphic as possible, and use concise and clear text to introduce the company’s special discount activities. It is not recommended to use long text introductions here, because customers’ focus on such emails is on which products are participating in the discount activities and how much the discount is. Therefore, you should try to use beautifully designed pictures that match the image of the company and the products, and short and easy-to-understand text to introduce discounts.
Generally speaking, special promotion emails will appear in the body of the email in the form of posters, and the text part generally includes the company name, company link, discount, event time and scope, etc.
3. Behavior Call
The “Call to action (CTA)” strategy in marketing is a behavioral call, or a customer behavior call. This is a marketing technique that guides users to act: through instructions or process design, guide customers to “spontaneously” complete a certain specific action. This kind of “CTA” marketing language often appears in our lives, such as “Call 800-XX X-XX now”, “Discount only until today”, “Download now”, etc. These simple directive languages make customers unconsciously take the actions that the merchant wants them to do.
When we send special promotion emails to customers, we not only hope that customers can open and read them, but also hope that they will click on the relevant links embedded in the emails to bring higher conversion rates and profits to the company. Therefore, in order to improve the effect of “CTA”, we can use “Benefit-driven + CTA” or “specific discount numbers + CTA” and other forms to attract customers to buy immediately. For example, the seller first uses the benefit temptation–“Our free courses will double your traffic in 30 days”, and then adds a “CTA”–“Yes, let’s start it Now” button after the benefit temptation. For another example, the seller first throws out a specific discount number temptation–“Up to 40% off”, and then there is a “SHOP NOW” button below the number.