Sales emails are a common way to find customers, but in fact, the probability of customers replying to sales emails is very low. According to statistics, the response rate of most sales emails is about 1%. In other words, if we send emails to 100 potential customers, we will generally only receive one reply. Despite this, since the cost of sending sales emails is much lower than other marketing methods, almost zero, it is still an important way for many foreign trade companies to find customers. Therefore, when writing sales emails, we should try to adopt effective methods to increase the customer response rate.
Email title:
As with the steps of writing special promotion emails, when writing sales emails, we also need to prepare the email title first. In order to attract customers to click on the sales email, the email title should be short and attractive, with the purpose of arousing the customer’s interest. The following are some examples of email titles for reference.
(1)Jeremy recommended I get in touch.
(2)Ideas for (thing that’s important to them)
(3)Question about (recent trigger event).
(4)Question about (goal they have).
(5)Thoughts about (title of blog post).
(6)Have you considered (thought / recommendation)?
In addition, in order to prevent sales emails from being automatically thrown into the spam folder by the system, we should avoid using high-frequency words.