An eye-catching and wonderful promotional email can not only improve customers’ impression of the company, but also create more profits for the company. So, what kind of promotional email can arouse customers’ interest and win their favor? We can write promotional emails in 3 steps.
The first is to write an attractive title:
The importance of the title is self-evident. An attractive title can make the promotional email stand out from the crowd of emails, attract customers’ attention, and make them interested in the promoted products. Generally speaking, attractive titles can be in the form of “product + selling point” or “endorsement by cooperative customers”. Please refer to the following examples for details.
(1) Product + selling point
The most COMPETITIVE PRICE for Automatic Pressure Cooker – LIV Incorporation Ltd.
BIG DISCOUNT for DIWALI-LJV Incorporation Ltd.
The characteristic of this title is that it can immediately hit the customer’s “pain point” and make the customer’s eyes light up.
(2) Get endorsement from cooperative customers
Displaying the name of a well-known cooperative customer of the seller in the title can increase the company’s credibility. Of course, the premise is that there is no confidentiality agreement between the two parties or the customer does not object to the seller’s public disclosure of the cooperative relationship with the seller, as shown in the following example.
Famous Brand (Your cooperated customer with Famous Brand) Trusted LED Light Manufacturer LJV Incorporation Ltd.