“Unfair competition” case:

Seller 1’s shop name is A, which sells wigs. The trademark name nala hair is being applied for. Seller 2 uses seller 1’s logo and nala hair keywords, shop name and product photo shooting angles on the AliExpress platform, which are the same as those of shop A.

Seller 2 above used the rights of others improperly and did not cooperate with rectification, violating the platform rules, and the shop was eventually closed.

Illegal profit: refers to the seller’s violation of AliExpress rules and suspected infringement of the property rights or other legal rights of others or the platform, including but not limited to the following circumstances.

·Sellers defraud transaction funds by publishing or providing a large number of false or seriously inconsistent with the promised goods, services or logistics information.

·Inducing the transaction counterparty to violate the normal transaction process of AliExpress and obtain improper benefits. Sending phishing links or Trojan virus information to defraud others of their property.

·Using illegal means to defraud platform coupons (coupons, discount coupons, etc.), deposits, platform compensation funds, etc.

· Fraud in the name of AliExpress and its affiliated company staff or AliExpress store customer service.

· Fraud through third-party accounts to defraud others of their property.

· Sellers violate AliExpress rules and make illegal profits through other means.

For illegal profit-making, the platform will directly deduct 48 points or directly close the account. (4) Credit and sales speculation Credit and sales speculation refers to the act of increasing or attempting to increase account credit points or product sales through improper means, which hinders the buyer’s efficient shopping rights, including the following forms to increase sales and credit points: · Sellers use the tools, services or conveniences provided by third-party platforms (including other sellers) to conduct false transactions.

· Sellers register or manipulate other accounts to purchase products they have posted for false transactions. · Sellers collude with buyers to conduct false transactions.

· Directly or indirectly, change product page information, significantly modify product prices or product transaction prices, etc.

· Other abnormal transaction methods.