AliExpress is an online trading platform built by Alibaba for the global market. It is called the international version of Taobao by many sellers. AliExpress was launched in April 2010. After more than 7 years of rapid development, it has now covered overseas buyers in more than 220 countries and regions. The daily traffic of overseas buyers has exceeded 50 million, and the peak has reached 100 million. It has become the world’s largest cross-border trading platform.
1. Registration rules
· You only need to have an email address and a real-name authenticated Chinese Alipay account to open a new AliExpress account.
· After successful registration, the system will automatically assign a member ID. This ID is unique and cannot be modified.
· A member can only have one AliExpress account that can sell goods (AliExpress account refers to the main account).
2. Release rules
(1) Prohibited and restricted sale rules
· Prohibited products: refers to products that are prohibited from being released and traded due to suspected illegality, violation of social morality or violation of platform development principles.
·Restricted sales products: refers to products that require pre-approval, licensed operation or authorized operation before information is released, otherwise they are not allowed to be released.
(2) Intellectual Property Rules
On the AliExpress platform, users are strictly prohibited from publishing and selling products involving third-party intellectual property rights without authorization.
Intellectual property infringement includes but is not limited to the following three categories: trademark infringement, patent infringement and copyright infringement.
(3) Search fraud
Search fraud mainly includes three categories: relevance fraud, price mismatch and sales fraud.
·Relevance cheating: Relevance cheating mainly includes misplacement of categories (the actual category of the product is inconsistent with the category selected for the published product), wrong attribute selection (when the user publishes a product, the category selection is correct, but the selected attribute is inconsistent with the actual attribute of the product), title stacking (refers to the behavior of using keywords multiple times in the product title), misplacement of Black Friday products (refers to the behavior of setting the shipping fee in the order link, etc. is lower than the actual shipping fee collected), and mismatch of title category (refers to the product category or some keywords in the title not matching the actual product sold).
· Price mismatch: Price mismatch mainly refers to super low prices (sellers publish products at low prices that deviate greatly from the normal sales price, attract buyers’ attention and deceive exposure when sorting by default and price), super high prices (sellers publish products at high prices that deviate greatly from the normal sales price, attract buyers’ attention and deceive exposure when sorting by default and price), SKU cheating [(sellers deliberately circumvent the SKU setting rules of products, abuse product attributes to set too low or unreal prices, so that the products are ranked higher (such as price sorting), or place different products in the attribute selection area of the same product)].
· Sales cheating: Sales cheating mainly refers to replacing products (referring to releasing other products by modifying the original product’s title, price, picture, category, details and other information, including product updates, and new products should be re-released), which misleads buyers’ purchases. However, if the modification only involves the supplementation and correction of the original product information, but does not involve product replacement, it is not considered as “replacing the product”.