For some people who want to open a store on Shopee and are just starting out, it must be very confusing. The products on this platform are so low, can sellers make money, and how do merchants make a profit? So, when small sellers on Shopee operate stores, what should they pay attention to when their profits are low? This article will introduce.
1. There must be low-priced products, and the important role is to attract traffic.
No matter how good the products are, no matter how good the store is, if no one knows, there will be no good transaction rate without the so-called conversion rate. Shopee is indeed a distribution-type e-commerce platform, but sellers must not think that they can just wait for buyers to place orders by adding more new products every day. Some sellers have added a lot of new products in the first month, but still have not placed orders, so at this time, they need low-priced products. Those products with unbelievably low prices are all sellers who attract traffic to the store and increase the chance of the store being browsed.
Especially small sellers with low profits must have these low-priced traffic-generating products during the operation process. The role of these products is not to make profits, but to rely on traffic and build reputation. Basically, this type of traffic-generating products accounts for 30% of the number of products.
2. The source of goods that you have known in the past may not be the lowest price.
In fact, the conventional delivery channels that you come into contact with in life are definitely not the lowest price channels, because the quantity and channels will be limited, and there will be middlemen who make a profit, most of which are wholesalers, so small sellers with low profits need to find the real manufacturer’s source, so as to greatly reduce costs.
3. Pricing should be strategic.
The pricing of this platform is very strategic, especially for small sellers with low profits. They should learn to set some indicators and conditions for delivery or full reduction activities, such as how many pieces or how much amount. For customers, this is more cost-effective, and consumers will not mind buying more pieces. There will even be many sellers from physical stores who come to Shopee to purchase goods, so there will be many items in one order.
4. Goods cannot be priced blindly.
When novice sellers are distributing goods in the early stage, they generally set prices at will according to their own situation. This is wrong. They must first understand the various fees and pricing strategies of this platform, and then set prices, so as not to lose money.
5. Decorate the store carefully.
The goods in the store are only a part of the store. When browsing the platform, many visual impacts can make it easier for buyers to remember the store, especially for small sellers with low profits. Sellers must increase the number of orders in the store to make money. Simple stores cannot retain buyers, so sellers must decorate the store well.