(1) Publishing tools
If the seller already has a store on AliExpress or eBay, he can quickly upload products through the “One-click” tool provided by DHgate on the SYI (Sell Your Item) page; he can also upload products through the API (Application Programming Interface) provided by DHgate.
(2) Choose a suitable publishing category for the product
Products must be published in the correct category. Otherwise, placing products in incorrect categories will affect the accuracy of their search, because incorrect categories often cause search results to present products that customers are not interested in. In addition, incorrectly classified products will also affect the browsing rate of products that meet policy requirements, which will undermine the fairness of Dunhuang.com.
(3) Avoid publishing duplicate products
If there is no obvious difference between products, they will be judged as duplicates. To avoid products being judged as duplicates, please show the differences between products through product names, prices, pictures, short descriptions, detailed descriptions, product features, etc.
(4) Ensure the accuracy of product names
An excellent product name should have the following elements:
· Accurate product keywords allow buyers to search for products more accurately. · Special services that can be provided, such as free shipping.
(5) Product name and brief description· Text information should avoid abbreviations as much as possible.
· Store information, such as phone number, address and email address, is prohibited.
· Misleading information such as “top rated seller”, “topseller” and “trusted seller” is prohibited. If the merchant is a high-quality seller on DHgate, the merchant’s seller rating will be displayed on the product page.
· Avoid false descriptions that are just to attract visits to the product. It is prohibited to use confusing or unclear names or brief descriptions.
(6) It is prohibited to stack keywords in product names and product brief descriptions, or to use and publish keywords that are not related to the product.
· Keyword stacking refers to using words or details that have nothing to do with the published product to make your own product appear in keyword search results. Keyword stacking will clutter the search results and make both buying and selling more difficult.
· All words in the product must accurately describe the product. Do not use product comparison words to describe it. For example, “a cellphone similar to the iPhone.”
· If you are unsure about the product details, do not mention it to avoid misleading. Penalty for keyword stacking: product review failure and product removal.
(7) Prohibition of product replacement
Product replacement refers to the act of sellers modifying products with sales records to change them to other products that are different from the original products. After the product is replaced, the “Transaction History” and “Product Reviews” of the original product cannot reflect the true situation of the new product, which misleads buyers.
Penalties for illegal product replacement: product review failure, product deletion, yellow card warning, or time freeze.