In cross-border e-commerce operations, everyone knows that “70% depends on product selection and 30% depends on operation”. The most important part of cross-border e-commerce is not inventory control, cost control, order processing or user maintenance, but the selection of product lines.
Product development refers to the process of selecting the most suitable products and suppliers and controlling product quality through systematic and scientific market research and data analysis (including industry conditions, prices, hot-selling products and other factors).
Whether it is a personal store or a corporate store, the most important thing for them to do business is to decide what to sell. Deciding on the product will probably determine the target customer group, sales channels, competitors, costs and profits. The products sold on Amazon are actually products that often appear in our daily lives.
Visual value is not just about beauty. Because everyone has different aesthetics, the evaluation of beauty is also different. In addition to beauty, the product also needs to give users a sense of surprise.
If the product is just a simple pet nest, there is definitely no selling point. However, the exaggerated shark shape can give people a sense of surprise visually. This type of product has at least the following two advantages in marketing:
(1) It is easy to create impactful video ads.
According to data from Tubular Insights, the sales volume of products using video ads is 49% higher than that of products not using video ads, and the number of customers who place orders after watching video ads is 64% higher than the number of customers who place orders without watching video ads.
(2) Free marketing opportunities.
For small and medium-sized operators of self-media platforms, they need to obtain traffic through novel and interesting things. Therefore, as long as the product is good-looking and easy to use, it can attract users’ attention. If samples can be given as gifts, they will also happily agree to advertise, so that the owner can obtain free marketing opportunities and save a lot of marketing costs. The cat shown in Figure 1-4 is an Internet celebrity. This picture of it staying in the shark pet nest has received nearly 6,000 likes on the social platform.