First, we analyze the proportion of Wish Top’s global sales. The United States, France, Brazil, Germany, and Sweden rank in the top five in terms of global sales, and the country that sellers should pay the most attention to is Brazil. As a developing market, its sales can be compared with many developed countries, which implies that it has more market development potential than other regions. Because compared with the mature retail network system and stable consumer habits of developed countries, consumers in developing countries can provide sellers with a wider selection space for products, whether it is brand upgrades or quality improvements. If sellers understand this opportunity and understand what products Brazilians like and need, this will help sellers occupy this market with huge development potential as soon as possible.
But in any case, the proportions of the United States and France are relatively stable and account for a large proportion, which means that if stores want to maintain stable sales performance, they cannot ignore the markets of these two countries and must continue to consolidate. Next, we will take the United States, which has the largest market share, as an example to explain how to select products.