Since 80% of the orders on the Wish platform come from American users, the following mainly analyzes how to select products based on the needs, living habits, and hobbies of American consumers.
1. Colors and patterns preferred by American consumers
American consumers prefer cyan and blue, and patterns with eagles.
In addition to the United States, some developed countries in Europe also have a large number of orders. At this time, we can select products to put on the shelves based on information such as the preferences of consumers in different countries. This type of product has a greater chance of being sold out and exploding. Therefore, when selecting products, pay special attention to colors and patterns.
2. Sports preferred by American consumers
American consumers prefer sports such as rugby and basketball (NBA). In response to this preference, we can choose some products related to such sports, such as bandages and braces.
Most of the consumers on the Wish platform are people born in the 1980s and 1990s, who like running, cycling, and doing yoga at home. Therefore, sports-related products, such as arm bags and LED lights on bicycles, will also be popular with consumers.
3. Lifestyle of American consumers
American consumers like family gatherings and camping on holidays, and like to go to nightclubs after work. This lifestyle also brings more opportunities to sellers. For example, products related to family gatherings include home decorations, kitchen gadgets, etc.; products related to camping include outdoor products such as silicone wine glasses, inflatable sofas, and waterproof flashlights; products related to nightclubs include beauty cosmetics and nightclub clothing.
4. Culture and entertainment of American consumers
There are many products derived from American TV series and American films, which generally have good sales and can easily become popular.