1. Select products based on festivals
Whether abroad or at home, there are some specific products that are hot-selling during specific festivals in each season. Some characteristic products during foreign holidays are as follows:
· Hot-selling products during Valentine’s Day: watches, bags, chocolates, accessories, jewelry, etc.
· Hot-selling products during Easter: clothing, beauty cosmetics, decorations, gardening products, outdoor products, etc.
· Hot-selling products during Mother’s Day and Father’s Day: fashion accessories, water sports products, jewelry, food, watches, bags, gifts, greeting cards, electronic products, etc.
· Hot-selling products during Labor Day: clothing, decorations, beauty and makeup products, etc.
· Hot-selling products during Halloween; special clothing, Cosplay accessories, plush toys, sporting goods, pumpkin lanterns, etc. . Hot-selling products during Thanksgiving; plush toys, gifts, decorations, home appliances, beauty cosmetics, kitchen gadgets, etc.
· Products that are popular during Christmas; shoes, clothing, heating tools, accessories, jewelry, ski equipment, electronic equipment, etc.
2. Product selection based on industrial belts
What kind of industrial operations produce popular products on the Wish platform? As shown in Table 7.1, the products produced by the six major industrial belts can provide sellers with a certain direction for product selection.
3. Product selection based on natural environmental factors
The United States includes almost all climate types in the world (cold, warm, hot, etc.), and the climate is mainly continental. Topography has an important impact on climate. Due to the geographical differences, the terrain is complex, and the air flow is different, the climate in different places is quite different: when the southern region is the season of blooming flowers, the northern region is still a cold climate.
Therefore, from T-shirts to snow boots, sellers can consider them as product selection objects. If you sell snow boots in Malaysia, you will definitely not be able to sell them. In addition to understanding the general climate, as a seller, you also need to understand the actual situation of American consumers. For example, Americans like to wear thin T-shirts in winter and wear jackets outside. If they are in a hotter area, they like to take off their jackets. Therefore, as a seller, you cannot take all thin clothes off the shelves in winter and only sell sweaters and thick coats.
4. Select products based on consumption levels
In the United States, the income levels of residents in different regions are different. The consumption levels of residents in some developed regions are higher. Therefore, as a seller, you can appropriately increase the average customer price in these places, while the consumption levels of residents in the central region are lower, and they prefer practical and cheap goods.