The main consumers of Wish platform are aged between 15 and 34, with more female users than male users. The ratio of male and female users and age distribution of Wish platform. As can be seen from the figure, the main consumer group is young women. Young women prefer exquisite products, so the products they choose must meet women’s aesthetic requirements.
Here, sellers are reminded to think from the perspective of consumers. It is recommended that sellers spend more time studying what kind of life circles, entertainment activities, lifestyles, shopping experiences, consumption capabilities, and products that people aged 15 to 34 like.
Given that there are more female users than male users and that female users are keen on “shopping”, sellers need to develop more products that women like, optimize product images according to women’s aesthetic standards, and attract women to place orders impulsively while “shopping”. In addition, although the number of male users is less than that of female users, the consumption capacity of male users cannot be ignored. Sellers can develop more high-priced products that men like.
Of course, sellers also need to analyze the needs of customers of different age groups and recommend products they need to customers of different ages. For example, students aged 14 to 20 have no source of income or have low income, so we can recommend them low-priced novel products; people aged 20 to 24 who are new to the workplace or young parents like fashion, maternal and child products, etc.; customers aged 24 to 34 have a certain economic foundation and their own consumption concepts. They pay more attention to the quality of goods and prefer formal wear and 3C products; customers over 34 years old often have multiple identities and have a wide range of needs. They are more interested in high-quality products related to outdoor sports and home gardens.
Wish vertical apps
Sellers should pay attention to user preferences and sales data as well as the development and operation ideas of the Wish platform. In addition to the Wish App, the Wish platform has also launched four vertical apps: Geek, Mama, Cute, and Home. The categories of products included in these four vertical apps can meet the needs of users and are also deeply loved by users. By observing the products of vertical apps, sellers can also understand the development trend of the platform. When sellers publish 3C products in the background, the products will appear on both the Wish App and the Geek App at the same time, thus achieving double exposure. Therefore, these vertical apps are also objects that sellers need to pay attention to.