For Amazon sellers, of course, they want to do a good job in the ranking of their stores. Many sellers don’t know how to remedy the decline in ranking. Today, Lianlian Pay will tell sellers some ways to solve the problem of Amazon’s declining ranking.
The first situation: replenish inventory in time to ensure the normal supply of products. Secondly, try to restore the weight of the product. Sellers can optimize search engines and add CPC advertising investment. CPC advertising can bring real traffic and improve conversion rate, which can achieve the effect of expanding publicity and improving sales. In addition, sellers can participate in more flash sales on Amazon and implement products in a variety of ways… Although these methods require more funds in the short term, they can quickly improve rankings and weights. Sellers can adjust their strategies and make profits after the ranking rises. Finally, here are two tips for sellers. First, we should summarize and analyze sales and pay attention to industry trends in a timely manner so that future sales can be estimated based on past sales. Second, sellers should have a long-term and stable supply chain to ensure sufficient inventory time.
The second situation: The first thing is to find out whether the keywords have really changed. Compare click-through rates and analyze the recent trends of the main keywords of the product; refer to the search terms in the Amazon search bar; analyze competitor listings; Amazon keyword tools can be used. If it is found that the keywords have changed, it is necessary to change the keywords and conduct more evaluations to see if the weight can be restored. When using this method, it should be executed carefully to prevent bad reviews from affecting the test results and causing the test effect to be insignificant. In fact, sellers need to conduct more keyword research in daily operations to stabilize and improve rankings and weight. For example, festival keywords can be added to festivals, and products can be brought when they are planted by network celebrities.
The third situation: Sellers can conduct a few evaluations to see if the weight has changed; they can open active bidding ads to test reasonable bidding; they can actively participate in flash sales; and they can implement stores in a variety of ways. Although Amazon algorithms change from time to time, generally speaking, the changes will not be too large, and there are several factors that affect Amazon’s algorithms. Sellers can test changes in time to ensure that product listings and algorithms belong to the same direction. In daily operations, all sellers have to do is to investigate market changes more and optimize listings in time, but remember that listings should not be corrected too often. After getting a high ranking, do not modify it at will. It is best not to modify it when it is not necessary, because once modified, your ranking may drop.
The above are the three situations of ranking decline and remedies introduced to sellers, hoping to help sellers. LianLian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.