With the booming e-commerce industry, nail art categories, as part of fashion and beauty, are increasingly being marketed on social media. From TikTok to Instagram, to YouTube and Facebook, different social media platforms provide nail art brands with a wide variety of marketing opportunities and exposure channels. Understanding the characteristics and gameplay of each social media platform will help nail art brands achieve wider brand exposure and precise audience attraction.
1. TikTok has a variety of gameplay
TikTok has attracted a large number of young users with its novel, interesting and entertaining content. On this platform, merchants can achieve fast and high-frequency exposure of their brands by posting hot topics with appropriate tags, challenges and other rich gameplay. For example, for the category of wearable nails, merchants can post tutorials on wearing nails, packaging processes and other content to attract users’ attention and promote product sales.
2. Instagram trend marketing
As a social media platform at the forefront of trends, Instagram has brought together a large number of celebrity influencers and KOL bloggers. Brands can set up professional nail art accounts on Instagram, increase brand exposure by posting high-quality photos, and interact with the audience. Using Instagram’s story and Reels features to create diverse content is also an effective way to increase user stickiness and interaction.
3. YouTube professional display
YouTube is a professional display and sharing platform suitable for publishing long video content. Brands can create professional nail channels on YouTube, publish high-quality content to showcase product features, and accelerate users’ purchasing decisions. For example, 20 Nails’ channel gains more exposure by publishing diverse content, while using the Live broadcast function to interact with the audience to enhance brand awareness and user loyalty.
4. Facebook precipitates traffic
As a huge social media platform, Facebook can help brands build user communities and precipitate private domain traffic. Brands can attract users’ attention by publishing differentiated “dry goods” content, and regularly share new product information, nail tutorials and other content to increase user participation and brand reputation.
By conducting marketing promotions on different social media platforms, nail brands can achieve wider brand exposure and user attraction. Whether it is following popular trends or promoting product sales, cross-channel operations of social media will become one of the keys to the success of nail brands.