On global e-commerce platforms such as AliExpress, duplicate distribution is a headache that sellers often face. Once it is identified as duplicate distribution, it will not only affect the exposure and sales of the product, but also may face penalties and punishment measures. This article will introduce how AliExpress determines duplicate distribution and share some effective coping strategies to help sellers avoid or solve this problem.
1. How does AliExpress determine duplicate distribution?
Product similarity: AliExpress determines the similarity of products by comparing product titles, descriptions, pictures and other information. If the information of two or more products is highly similar, the system will identify it as duplicate distribution.
Store association: AliExpress also determines whether there is duplicate distribution based on the association between stores. If multiple stores belong to the same seller, but the products sold are similar or almost the same, the system may identify it as duplicate distribution.
Abnormal behavior detection: AliExpress monitors the behavior of sellers, such as frequent changes in product information, and the use of a large number of identical pictures or descriptions. If abnormal behavior is found, the system will raise an alert for duplicate distribution.
Second, coping strategies
Optimize product descriptions: Make sure that the title, description, and image of each product are unique. Avoid using copy-paste methods, pay attention to differences in language expression and layout, and create a unique product image.
Update product information: Regularly update product information, including titles, descriptions, and images. By adding or adjusting keywords, make the product easier to find in search results.
Differentiated positioning: If the seller has multiple stores, when operating the same or similar products, differentiated positioning and promotion should be carried out. For example, different styles, colors, or brand options can be provided to attract different types of consumers.
Compliance operations: Operate in accordance with the regulations and policies of AliExpress, avoid frequent changes in product information or use of improper marketing methods. Build a good reputation so that buyers are willing to trust and buy your products.
Communicate with the platform: If you are mistaken for duplicate distribution, you can contact the customer service team of the AliExpress platform to explain the situation and provide relevant evidence. Timely explanation and correction may help solve the problem.
Duplicate distribution is one of the problems that AliExpress sellers often face, but through appropriate coping strategies, this problem can be effectively avoided or solved. Optimizing product descriptions, updating product information, differentiated positioning, compliant operations and communicating with the platform are all effective methods. Sellers should actively respond and maintain a good cooperative relationship with the AliExpress platform to enhance the credibility and competitiveness of the store.