AliExpress is a cross-border e-commerce platform, the international version of Taobao. Buyers can buy many favorite products on AliExpress. For sellers, the purpose of running a store is to sell goods, so the sales volume determines the quality of the seller’s store. High-volume goods are easy to become hot items. So how does AliExpress create hot items?
Transaction conversion rate is the most important factor affecting the ranking of each platform. The conversion rate of a product is a measure of the popularity of the product on the platform. Of course, other factors such as pictures, titles, prices, attributes, etc. will affect it. In fact, hot items are only selected and marketed, and finally become hot items for sales and profits.
The selection of hot items has always been an important topic and an important part of e-commerce business. The selection of hot items must be based on data, because data is the most scientific, and you can’t choose by feeling. This part needs to be dug in depth.
The second is the promotion of selected products, limited-time discount settings, which are usually limited to limited-time discounts. In addition, it is also necessary to pay attention to the fact that new products should not be set too long for marketing time. You can set it to 2 to 3 days at the beginning, because you need to adjust and optimize it once. If it is set too long, it cannot be modified and edited.
Use the window to recommend new products. When the ranking search can reach the first page, the window can be used to force the ranking to increase. When encountering important promotional holidays, it is recommended to set the promotion window in advance, which is very important for product ranking.
New promotion of through train. New products do recommend that a new through train promotion must be created for rapid promotion. It is worth noting that you should add more words. After all, the effective words of the through train can only display high-quality words.
Store the homepage and related settings. If you want to concentrate all your energy on promoting new products, you need to adopt a "concentrated bombing method" to provide as much traffic as possible for new entries.
The second is the daily marketing activities of the platform. The most common daily activity is TodayDeal. With the continuous escalation of platform activities, buyers have the concept of activity fatigue and can only go up twice a month at most.