Cross-border e-commerce logistics is generated along with the development of cross-border e-commerce. With the development of cross-border e-commerce, cross-border e-commerce logistics has grown rapidly. The development of cross-border e-commerce needs to be supported by cross-border e-commerce logistics. Cross-border e-commerce logistics refers to a business activity in which trading entities in different countries or regions reach a transaction through an e-commerce platform and make payment settlements, and then deliver goods through cross-border logistics to complete the transaction. Since people’s transactions in the e-commerce environment are mainly carried out on the Internet, logistics and distribution, as the main offline activity subject, are very important at this time. It is directly related to whether e-commerce transactions can be completed smoothly and whether they can be recognized by consumers.
Compared with developed countries, there are still many problems in my country’s cross-border e-commerce logistics. Its infrastructure construction level and logistics operation level cannot meet the needs of e-commerce development, which are mainly manifested in the following characteristics:
First, the distribution room is long and the distribution efficiency is low. Since cross-border e-commerce logistics needs to be sent from the place of departure to the customs through domestic logistics, and then sent to the destination country after customs inspection and quarantine, and then through the commodity inspection of the destination country customs, and then delivered to the hands of consumers by local logistics, there are many intermediate links and uncontrollable factors have greatly increased. Therefore, the cross-border e-commerce logistics process is very long. Taking eBay, a relatively developed platform in the world, as an example, it usually takes 7 to 12 days to deliver goods to European and American consumers through international e-mail, and 15 to 30 days using dedicated logistics. The same delivery period for my country’s cross-border e-commerce logistics is longer, with most merchants promising a delivery period of 3 months. The low efficiency of logistics and delivery has seriously restricted the development of my country’s cross-border e-commerce while testing consumers’ patience.
Second, the package cannot be tracked throughout the entire process. In the domestic e-commerce logistics system, tracking packages throughout the entire process has become a basic requirement for all merchants, but it is basically impossible for cross-border e-commerce logistics to track packages throughout the entire process. Currently, only developed e-commerce logistics countries such as the United States, the United Kingdom, and Australia can provide package inquiries. This is mainly because the level of informatization of logistics systems in most countries is not high, and my country’s e-commerce logistics companies cannot establish a logistics information sharing network with logistics companies in other countries, and thus cannot provide tracking services for items shipped abroad.