As one of the world’s leading cross-border e-commerce platforms, AliExpress provides sellers with a variety of promotional activities, providing a good opportunity to increase store exposure, attract more buyers and increase sales. In this article, we will explore the common promotional activities of AliExpress stores and how to use these activities to build a successful store.
1. Double 11: Global Shopping Carnival
Double 11 is the world’s largest shopping carnival and one of the must-have promotional activities held by AliExpress every year. On this day, stores on AliExpress can attract more buyers and achieve a significant increase in sales by participating in Double 11 activities. By offering preferential discounts, launching new products, and conducting limited-time flash sales, stores can attract more attention and purchases.
2. Black Friday: Global Shopping Carnival
Black Friday is a traditional shopping festival in the United States and is also one of the important promotional activities on the AliExpress platform. On this day, stores on AliExpress will offer a lot of discounts and offers to attract buyers to come and shop. Participating in Black Friday activities can help stores increase exposure and increase sales. On this day, stores can launch limited-time specials, combined sales packages, etc. to attract more buyers.
3. Mid-year promotion: celebrating the anniversary of the platform, etc.
In addition to Double 11 and Black Friday, AliExpress also holds large-scale promotional activities in the middle of the year, such as AliExpress 618 event, AliExpress Double 12, etc. These activities are usually to celebrate the anniversary of the platform or other special holidays. Stores can attract more buyers and obtain higher sales revenue by participating in these activities. Participating in the mid-year promotion can not only increase sales, but also improve brand exposure.
4. Exclusive coupons and cross-store promotions
AliExpress provides a coupon function. Stores can set coupons of different amounts and issue them to buyers for different promotions. By issuing coupons, more buyers can be attracted to place orders and increase the conversion rate of the store. In addition, AliExpress also has cross-store promotions. Stores can cooperate with other stores to create joint promotions, broaden the store’s exposure channels, and increase sales opportunities.
In summary, participating in AliExpress store activities is an important way to increase store sales. Through careful planning and execution, stores can gain more exposure and sales revenue in promotional activities. However, in addition to participating in activities, establishing a professional store image, choosing the right products, and providing high-quality customer service are also the keys to store success. I hope this article can provide some reference and help for you to build a successful store on the AliExpress platform.