For cross-border e-commerce, email marketing is an important promotion method, but in order to succeed, it is crucial to choose the right time to send emails. In this article, we will explore the golden time for email marketing to help you determine the most appropriate time to send emails and improve the effectiveness and click-through rate of email marketing.
1. Avoid before 8:00 a.m.
First of all, do not send emails to customers before 8:00 a.m. During this time period, most people are still resting or busy preparing for work. Sending emails too early may make them feel disturbed and uncomfortable, resulting in a significant drop in the click-through rate of emails. Therefore, avoid sending important emails during this time period to avoid affecting the effectiveness of email marketing.
2. Choose Tuesday, Wednesday and Thursday
Secondly, it is more appropriate to choose Tuesday, Wednesday and Thursday to send important emails. Usually, Monday and Friday are the busiest times of the week. Many people may choose to adjust their work plans on Monday and prepare for the weekend on Friday. Therefore, choosing to send emails on Tuesday, Wednesday and Thursday can avoid these two peak periods and increase the exposure and click-through rate of emails.
3. Send lighthearted and interesting emails
In addition to choosing the right time to send, the content of the email is also very important. On Friday or Sunday, you can choose to send some emails with light and interesting themes, such as funny jokes, interesting stories, etc. This will not only not increase the reading burden of customers, but also improve the interaction index with customers and enhance customers’ favorability towards the brand.
4. Speak with data
Finally, the best way to choose the time period for sending emails is to speak with data. Every customer has different living habits and work habits, so there is no universal rule that applies to all customers. By analyzing the customer’s behavior data, you can understand their active time period and email opening habits, so as to choose the most appropriate time period for sending and improve the email opening rate and response rate.
In summary, choosing the right time to send is crucial for email marketing. Avoiding before 8:00 in the morning, choosing Tuesday, Wednesday and Thursday to send important emails, and sending lighthearted and interesting emails on Friday or Sunday are all effective strategies to improve the effectiveness of email marketing. At the same time, using data to analyze customer behavior habits and choose the best time period for sending can further improve the effectiveness of email marketing. I hope the above suggestions can help you achieve better results in cross-border e-commerce email marketing!