In recent years, Southeast Asia has emerged as an emerging market for cross-border e-commerce, attracting more and more sellers and investors. However, to succeed in the Southeast Asian market, it is crucial to understand the preferences and shopping habits of local consumers. Today, we will take stock of which products are popular in Southeast Asia and the taboos that need to be paid attention to when selecting products.
Overview of Best-selling Products in the Southeast Asian Market
Although the consumption power of the Southeast Asian market is relatively low, it still provides huge business opportunities for cross-border e-commerce due to the large number of users. The following are the market characteristics and best-selling product overviews of several Southeast Asian countries:
Singapore
With a developed economy and strong purchasing power, high-end furniture, lighting and European and American style jewelry accessories are popular;
Attaching importance to education, 3C electronic products, animation products, and cartoon figures are popular;
Hot-selling categories include daily necessities, household products, maternal and child products, and beauty and health products.
Malaysia
Online shopping consumption is strong, and they like Chinese products and pay attention to cost-effective fashion products;
Home furnishings, beauty products, 3C electronic products and underwear are hot-selling categories;
Functional underwear and eye cosmetics are more popular.
Thailand
The second largest economy in Southeast Asia, with similar consumption habits to China;
Shorts, vests, chiffon tops, miniskirts, etc. are best-selling categories;
Fashionable women’s clothing, beauty products, creative home furnishings and maternal and child products are popular.
Philippines
The second most populous country in Southeast Asia, a potential market for king bombs;
Fashion jewelry, glasses, watches, 3C electronic products, etc. are hot-selling categories;
Christmas season is the peak season for e-commerce, and Christmas decorations and gifts are hot-selling.
Indonesia
Beauty products, toys and home furnishing products are popular;
Fashionable women’s clothing, creative home furnishings and maternal and child products are also popular categories.
Taboos for product selection in Southeast Asia
In addition to understanding the best-selling products, sellers also need to pay attention to some product selection taboos when doing business in the Southeast Asian market. For example:
Indonesian women should not wear overly revealing clothing and need to pay attention to the choice of clothing styles;
Taking into account the political, religious and other factors of Southeast Asian countries, when selecting products, avoid sensitive topics and respect local cultural customs.
Conclusion
As a new hotspot for cross-border e-commerce, the Southeast Asian market provides sellers with broad business opportunities. Understanding the best-selling products and product selection taboos in the local market is the key to doing business. I hope the above information can help sellers better grasp the Southeast Asian market and achieve success!