1. Multi-language service for sellers
Compared with the popularity of English, Japanese is a bit niche, so many sellers are worried about the language problem. In fact, what many sellers don’t know is that Amazon has opened a full Chinese registration interface and operation background for Chinese sellers, and the language problem can be solved.
2. Broad market
Japan’s population is about 130 million, which is roughly equal to the sum of the populations of Germany and France. The Internet penetration rate is as high as 81%, which is twice that of China, and the average annual e-commerce consumption capacity is also twice that of China. According to Amazon’s official statistics, Amazon’s consumer population is mostly a relatively high-income group, and the age distribution is also relatively even, so no matter from which angle, Japan has a strong e-commerce consumption capacity.
3. Amazon platform traffic ranks high
Among all Amazon sites, the search traffic of the Japanese site ranks high, and Amazon also ranks high among Japanese e-commerce platforms. Therefore, among all retail websites in Japan, Amazon can reach the largest audience.
4. Relatively convenient logistics and distribution
For Chinese sellers, Japan is a relatively close market, so if you use FBA, it is relatively easy to control risks and the entire logistics, and replenishment is relatively fast.
How to open Amazon Japan?
1. Self-registration
New sellers can directly enter the Amazon Global Store page (https://gs.amazon.cn/japan.htm/ref=as_cn_ags_hnav_jp) to register, or click “Amazonで売る” at the bottom of the page on the homepage of the Japanese site (https://www.amazon.co.jp/) to register by themselves, which can be switched between Chinese and English. This method can be registered in the name of an individual or a company, but there is no help from the investment manager.
2. Amazon Global Store Registration
This method requires contacting the investment manager to obtain the registration link and accept registration in the name of the company. In this way, you can get the help of the investment manager. It is recommended to register in the second way.