How can you not care about costs when doing business? Let’s take the North American site as an example to see what basic fees are involved in opening a store on the Amazon platform.
1. Monthly rent
1. Professional sellers
39.99 US dollars/month.
2. Individual sellers
No monthly rent.
It can be seen that the monthly rent is mainly for professional sellers, and no monthly rent is also an advantage for individual sellers.
Generally speaking, if you open an account on a site, you can sell in the markets of several countries included in the site at the same time, but the monthly rent is unchanged.
2. Single-item sales fee
1. Professional sellers
No need to charge per item.
2. Individual sellers
Amazon will charge $0.99 for each item sold.
From the perspective of the comprehensive monthly rent, although individual sellers have the advantage of no monthly rent, they will be charged $0.99 for each item sold. For novice sellers, individual sellers have advantages when the order volume is not large, but as the order volume increases, professional sellers are obviously more advantageous at this time.
It should be noted here that even if professional sellers change their account type to individual sellers one or two days before Amazon deducts the monthly rent, hoping to save a month’s monthly rent, the fee will still be deducted when the account type is changed back to professional sellers next time.
3. Sales Commission
All types of sellers need to pay sales commissions for each item sold. There are different regulations for the sales commission ratio and the minimum commission per item for different categories of goods. Amazon will charge the higher of the two.
For example, the unit price of a piece of sporting goods is $20, its sales commission percentage is 15%, and its minimum sales commission per item is $1, so the sales commission required is 20×15%=$3. Because $3 is higher than $1, the sales commission for this piece of sporting goods is $3. If the unit price of the sporting goods is $5, the sales commission required is calculated to be $0.75, which is less than $1. At this time, Amazon will charge a sales commission of $1 for this sporting goods.
Among them, the fee structure applicable to watch products is separately stipulated, including 15% of the total sales price of each item, plus a minimum sales commission of $2 per item.
In addition, for each textbook rental service sold, the seller needs to pay a rental book service fee of $5.
Fourth, transaction fees
For each media product sold, individual sellers and professional sellers need to pay a transaction fee.
Five, summary
In general, these are the main costs of opening a store on Amazon. Of course, there are more than just these, such as the bulk commodity fee charged for bulk commodities, and the refund management fee, that is, when a buyer who has paid requests a refund, Amazon will charge a certain refund management fee. If you do on-site promotion later, advertising costs will also come. If you use FBA, storage fees, basic service fees (including picking, packaging fees, etc.) and delivery fees are also inevitable. Let’s not discuss this here for now. Let’s first take a look at what the fees that are finally credited to the seller’s account are made up of.
1. Individual sellers
Product price + shipping fee paid by the buyer – sales commission – $0.99 per item = total amount deposited in the seller’s account
2. Professional sellers
Product price + shipping fee paid by the buyer + gift wrapping fee paid by the buyer – sales commission – monthly rent of $39.99 = total amount deposited in the seller’s account