Here, we take the registration of an account through the investment manager channel as an example to explain the registration process of opening a store globally.
1. Pre-registration through the investment manager channel
The enterprise prepares the store opening information and uses the investment manager’s exclusive link to pre-register for the store opening. After the enterprise pre-registration is successful, the investment manager will contact the enterprise by email. The enterprise fills in the information and submits the information according to the prompts in the email of the investment manager for preliminary review.
2. Obtain the registration link and complete the registration
After the enterprise passes the preliminary review, the investment manager will send the registration link to the enterprise. The validity period of the registration link is generally not more than 30 days. Therefore, the enterprise should register as soon as possible after getting the registration link, and the registration process should be completed in one go without interruption. After successful registration, you can participate in online training and learn about the business knowledge and rules and policies related to the Amazon platform in the seller’s backend.
3. Listing products and obtaining sales rights
For Amazon accounts registered through the investment manager channel, the original required examination link has been changed to a spot check examination by the audit team. Amazon has no specific requirements for the number of products that sellers can list in their new stores, but once the registration is successful, the monthly rent will be deducted, so sellers can list their products as early as possible.
In addition, Amazon Global Store announced that from June 28, 2016, new store sellers will no longer have gold shopping cart support, and the system will automatically allocate it based on product performance. This policy applies to North America, Europe, and Japan.
Amazon’s global store investment policy will be adjusted according to the platform policy. It is generally easier to add people in the first half of the year. The registration qualifications and review requirements for new sellers are also different in different time periods. For example, after registering in the North American site recently, you need to submit information in the “Problem Log” in the background to verify the seller’s identity information. Only after passing Amazon’s review and verification can the store have the right to sell.