Small and medium-sized sellers on Amazon are still stuck in the process of opening a store, while big sellers are already researching products and exploring new rules and algorithms on the platform. To do a good job of Amazon’s operation and promotion, SEO knowledge must be learned, and all kinds of common sense theories need to be understood. Amazon’s operation and promotion is a practical operation. Theoretically, the effect will be better if you learn it systematically and then practice it.
For novice sellers, product listings are not done well. The main picture may be PSed by yourself, the title is full of popular keywords for stacking products, the price will also be some very low prices, and the review is almost zero. This is really bad for user experience. The following are some product listing optimization suggestions for sellers.
1. Main picture.
Combined with the main picture of product features, and the shooting angle of product pictures of similar products bestseller, please ask professional photography.
2. Title.
The big title cannot be stacked with keywords and promotional advertisements, which are actually useless. Amazon is not Taobao. The styles of Europe and the United States are completely different from those in China. The title close to local folk culture is the correct answer.
3. Price.
It is best not to set the price too low. Since the lightning deal is based on the lowest 80% discount on the price of the product in the past 30 days, and it cannot be less than 10 US dollars. Some sellers set it too low at the beginning, and they have problems with how to edit the promotion and how to use the code, which makes it impossible to participate in the activities on the site, and there are also problems with off-site promotion.
4. Review.
Pre-order reviews can be accumulated through deal websites and social networking sites. However, the new policy of prohibiting free products in exchange for invitations has increased the difficulty. As mentioned earlier, it is very beneficial to build and maintain your own team. When looking for reviewers, slowly collect high-quality reviewers. If conditions permit, add them to Facebook friends, chat from time to time, and implant feelings. In the later use, just invite them to do testing.
The above is a good product listing optimization suggestion shared with sellers, I hope it will be helpful to sellers. Lianlian Cross-border Payment always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.