In addition to writing skills, cross-border e-commerce copywriters must also have creative thinking skills, keen insight and rich imagination. In addition, in order to become a qualified cross-border e-commerce copywriter, you must also have other abilities that can be competent for the position.
(I) Reasonable knowledge structure
Cross-border e-commerce copywriters should master profound professional knowledge, have extensive knowledge reserves and rich life experience. Only with a solid foundation can you combine knowledge and skills with what you feel and think in life and work, and look at problems from the perspective and needs of the audience.
(II) Teamwork ability
The team is the premise for the normal work. No one can succeed alone. There must be a strong team behind the halo to support the people. Therefore, it is not enough for cross-border e-commerce copywriters to have writing skills and creativity. The ability to collaborate with the team in actual work is crucial. The key to creating good works is to be able to communicate well, coordinate the work between oneself and colleagues, maintain a high sense of responsibility for work and a rigorous work attitude.
(III) Good professional ethics
Good professional ethics should be reflected in every worker in every industry. The professional ethics of cross-border e-commerce copywriters are mainly manifested in two aspects: ① Have a professional spirit, love copywriting work, and persevere in the goals they pursue; ② Have a sense of responsibility, be responsible to the company and to consumers.
(IV) Aesthetic ability
Only when the copywriter has the ability to appreciate beauty can he write copy that the audience finds beautiful. The grasp of beauty can start from these aspects: the overall style of text layout, font size, color, word spacing, line spacing, whether the combination of pictures and texts is appropriate, whether the layout is neat and beautiful, whether the copy reads concise and focused, etc.
Knowledge Assistant
Aesthetic ability can be improved by analyzing excellent articles. When observing excellent articles, you can analyze whether its copy layout and text have rhythm, rhythm and beauty, including the design of details such as each paragraph, each line, each sentence and even punctuation marks. Remember not to have too many sections and too many colors to ensure the overall simplicity and comfort.