1. Blindly follow the trend
Although transformation is in full swing nowadays, traditional enterprises cannot blindly follow the trend in transformation. They should determine the development direction according to their own industry and environment, and take every step of transformation correctly and steadily. Do not rush into transformation without experience, without studying the needs of the local market, without market research, and rush into it rashly. Not only will the transformation fail, but it will also lose all the money, which is not worth the loss.
2. Unfamiliarity with local policies and regulations
The difficulty of cross-border e-commerce lies in the word “cross”. When selling products overseas, one of the checkpoints that must be passed is customs. If there is no comprehensive understanding of the customs policies, local laws and regulations, such as anti-dumping, quality, and certification, of the place where the products are sold, it is likely that the brand will be frustrated everywhere and finally return empty-handed.
3. Price war
Many companies engage in cross-border e-commerce with the same mentality as Taobao, and engage in price wars that keep overall profits very low; at the same time, they lack careful consideration of product quality, image packaging, etc., which not only makes the market a mixed bag of products, but also damages the image of Chinese products. For many small and medium-sized sellers, price wars are even more unbearable. Therefore, during the transformation, they must maintain the bottom line of the company and avoid price wars.