Auction is a more interesting way of trading on eBay. So, as a seller, how do you auction things on eBay? The following are the specific steps.
step01 Log in to eBay and click the Sell hyperlink to enter the seller page.
step02 Set the product name. The product name is the first means to attract customers’ attention. A good product name will not only let potential buyers know whether it is worth their time to look at your product, but also attract more followers for your product.
The product name should include all relevant words. Experienced buyers know how to buy cheap products from novice sellers. They usually judge whether the seller is a novice by looking at whether the information in the product name is sufficient. For example, compared with “low-frequency headphones”, “headphones” has less information, and the subsequent description also appears more professional. Insufficient information will disappoint many buyers or auction bidders. Such products will either not be sold or will be forced to sell at super low prices in the end.
So the product name set by the seller must be relevant to the product. As for exaggerated words such as “super cool” and “very good”, they should be used as little as possible. If there is space, you can also include other names for the product. For example, use “MP3 player” in the names of all MP3 products. eBay’s search function will automatically search for related words, and sometimes it will check the category name of the auction item.
Step03 Enter a product description after selecting the product category.
The product description should include as much relevant information as possible, including manufacturer, compatibility, size, weight, color, usage, etc. It is better to write too much rather than too little in the product description. Because some buyers may browse your product casually even if they don’t need it at the moment. But if they don’t see the information they want, they will stop browsing. So it is best to write the most important information at the beginning. You can use the “feature + benefit” writing method to attract lazy shoppers. For example, don’t use a description like “This camera has a very long lens, but I don’t know what type of lens it is”, but use “This high-quality 80-200x lens (feature) allows you to easily take sports photos and wildlife photos (benefit).”
Step04 Select the auction method. Since it is an auction, select the Online Acation option.
Step05 Determine the price. Sellers need to set a starting price. A low starting price is more attractive to buyers to see your products, and the products may sell more. Do not start the auction at the reserve price (the price at which the auction should be stopped if the seller does not reach the highest bid when entrusting the auction). This method looks like bait, but the actual bidder will bid against the auctioneer’s wishes.
step06 Continue to browse the options and check carefully to make sure each one is correct. Sellers can correct errors in the information until the auction is put on eBay.