Amazon has high requirements for product images. The following are the image standards downloaded from the seller backend. This article will interpret this standard to facilitate your understanding.
(1) The image must accurately display the product and only display the product for sale. Try to use as few or no display models as possible.
Interpretation: The image should display a single product, the product should be obvious, the image should be authentic, and it should not be over-edited. Only products that keep the image authentic and ensure quality can attract buyers to place orders. Some types of products cannot be displayed using real models or mannequins, while some categories of products should be used as little as possible.
Shoes: The main image must have a pure white background, no models, and display a single left shoe with the toe facing the lower left corner.
Clothing: The main image must have a pure white background, and clothing can only be laid flat or worn on a model. No mannequins can be used.
(2) The main image must have a pure white background (pure white can be integrated with Amazon search pages and product detail pages, and the RGB values are all 255, 255, 255).
Interpretation: Amazon’s search page and product detail page are pure white, and sellers must comply with its regulations. The background of the main image must be pure white, with RGB values of 255, 255, 255. Although the pure white background standard is higher, it can leave room for buyers’ imagination. In addition, the main image is also required to be borderless and the image content must be in color.
Although there is no mandatory requirement for the auxiliary image, it is recommended to use the same background color as the main image and a pure white background.
(3) The main image must show the actual product (not a picture or illustration), and must not show irrelevant accessories, supports that may confuse buyers, text or logos that are not part of the product, watermarks, or embedded images.
(4) The product must occupy 85% or more of the image area.
Under a pure white background, the product must occupy 85% to 100% of the image area to highlight the product.
(5) The height or width of the image should be at least 1000 pixels. The minimum size requirement can achieve a zoom effect on the website. The folding function has been proven to increase sales. When zoomed to the minimum, the file can have 500 pixels on the longest side. It is recommended to use images of consistent size.
(6) Amazon accepts files in JPEG (.jpg), TIFF (tif) or GIF (gif) formats (IPEG is preferred).
Interpretation: Product images can be in JPEG (.jpg), TIFF (.tif) or GIF (gif) formats. However, it is recommended that sellers use JPEG format images, which will be faster when uploading.
(7) Products must not be placed on mannequins.
Interpretation: Products cannot be placed on mannequins, but can be worn on real models. For example, for footwear products, images of shoes worn on models’ feet can only be used as secondary images, not as primary images.
(8) Products must have good depth of field, that is, the image is completely in focus.
Interpretation: Emphasize that product images must catch the buyer’s attention, highlight the product, and enhance the background.
(9) The product must be clearly visible in the image (for example, if it is worn on a model, the model cannot be sitting).
Interpretation: Once again emphasize that the image must be complete and clear. If the product is worn on a model, such as a clothing model, the model should stand and face forward, not sideways or sitting, and the product must be fully displayed.
(10) The image must not contain nudity.