If a seller’s account is blocked, what should the seller do to save the account?
1. Find the real reason for the account being frozen
First, find out why the store was blocked, whether it was due to poor account performance or violation of Amazon’s relevant policies. Generally, Amazon will indicate the reason for the account being blocked in the email, but will not explain the problem too thoroughly, and the seller needs to verify it by himself. The seller can check the performance indicator data of his store, or check the negative review record and previous claims dispute events. In short, you need to find the real reason for your store being blocked and analyze the reason carefully.
At the same time, Amazon will guide the seller to appeal in the email to restore the sales rights of his store
Through the appeal, the seller may still get the account back. Therefore, the seller should prepare for the appeal carefully.
2. Draft an appeal letter
Before making a formal appeal, it is recommended that the seller draft the content of the appeal letter. The content to be covered in the appeal letter is summarized as follows.
(1) Attitude is very important. When sellers use written language to express themselves, they should not bring personal resistance.
(2) Find the direct reason why the account was blocked and analyze the reason in detail, analyze the factors that led to customer dissatisfaction in detail, humbly admit your own mistakes and shortcomings, and do not mention issues unrelated to the closure of the store.
(3) If the seller analyzes the reason why the account was blocked in the email, he should provide as much detail and accurate data as possible.
(4) The seller should formulate an effective improvement plan to ensure that similar problems will not occur in the future. The plan should be as detailed as possible, targeted and operational, and do not apply templates at will. Amazon should feel that the seller is sincere and believe that the seller is determined to change the store management measures, will continue to provide buyers with high-quality services, and comply with platform policies, rather than perfunctorily.
(5) The seller should also mention the expectation of unfreezing the account and write a corresponding store development plan.
When the seller drafts the content of the appeal, it is best to list it in points, so that the expression will be clearer. After drafting the appeal letter, don’t rush to submit the appeal email. You should call a friend who is good at English to check whether there are grammatical errors in the text, whether the language expression is appropriate, and whether the content is detailed enough. After confirming that there is no problem, proceed to the next step of appeal.
III. Ways to appeal
(1) Sellers can log in to the seller backend, click “Performance Reminder”, find the email that Amazon notified that the account was blocked, click the “Appeal Decision” button, write the prepared appeal content, and submit the email.
(2) If the seller cannot log in to the seller center, he can use the registered email address to send an appeal letter to Amazon’s official email address (seller-performance@amazon.com) to appeal.
IV. Pay attention to email replies and backend notifications
After the seller sends an appeal letter, Amazon will generally reply within 2 working days. However, due to the time difference, sellers need to wait patiently. During the waiting process, in addition to paying close attention to the registered email address, they should also follow the improvement plan written in the appeal letter and try their best to improve some existing problems.
If Amazon has not responded after more than 2 working days, the seller can send an email again to ask Amazon whether it has received the appeal letter he sent before. If Amazon replies that the seller’s plan is not complete, then make further supplements. Generally speaking, if the situation is not particularly serious, Amazon will restore the seller’s sales privileges after receiving the seller’s appeal email. However, if Amazon explicitly replies to the seller and refuses to restore the account, then I’m sorry, the seller’s account will not be unblocked.
5. Find a professional appeal team
If the seller is not familiar with the appeal process and cannot handle the appeal, it is recommended to find a professional appeal team to appeal.